Loading company financials…
NASDAQ NMS - GLOBAL MARKET · Beverages · CIK 0001341766
$28.36
+0.18% · live
Updated
$7.29B market value
From Celsius Holdings, Inc.'s FY2025 10-K, filed Mar 2, 2026 · read the filing
Celsius makes food and drink. It took in $2.52B last year, which makes it a mid-sized company. Of every dollar it sells, about 4 cents is left as profit.
The financial picture is led by growth and debt, with profitability worth watching, while accounting remain weak.
A conclusion from the filings, not a recommendation. Detailed figures and supporting evidence appear in their dedicated sections below.
Its accounting patterns resemble those of companies that later restated earnings. This is a statistical screen, not evidence of wrongdoing.
Beneish M-Score -0.97, above the −1.78 threshold
These are things the company filed or that a published model flagged — not predictions, and not a reason on their own to buy or sell anything.
Financial health
Generally healthy, with a few things to watch.
From Celsius Holdings, Inc.'s FY2025 annual filing · share price scored separately
Largest year-over-year changes in FY2025
Revenue
$1.36B → $2.52B
Gross profit
$680.2M → $1.27B
Long-term debt
$0.00 → $669.9M
Cash
$890.2M → $398.9M
Measured against FY2024, from the 10-K filed Mar 2, 2026
Improved: +85.5%
$1.36B to $2.52BCritical
Why it matters: Sales are what everything else is built on. A fall can be lost customers, lower prices, or a business the company sold — the filing itself says which.
How the latest move compares (quote live), and what was published around it
CELH rose 0.18% on the latest quote. The average Consumer Staples company tracked here moved +4.18%, and the S&P 500 −1.04%. That is 4.0 points below its sector and 1.2 points above the market.
Expectations
Not from the filings — what other people are betting on, and what the price already assumes.
The growth rate someone buying today is paying for, against what the company has delivered
At today's price, the market is paying for free cash flow to grow by about 8% a year for the next 10 years. Over the last 6 years it grew by about 164% a year.
The essentials
Each answered from the filings, with the numbers behind it.
Yes. It keeps about 4 cents of every dollar of sales as profit, earning $108.0M last year.
Yes, quickly. Sales grew 85.5% last year.
No. Its borrowings would take under a year of cash flow to clear. For every $1 it owes, it owns $2.35 in assets.
Core operating and valuation reference metrics
Income
This company pays no dividend. It keeps its profits and reinvests them in the business instead, so any return would have to come from the share price.
Figures from the FY2025 annual filing
Last year it earned $108.0M and generated $359.4M of cash from operations.
Reported annual figures
As reported to the SEC, in USD. Hover or show sources to see where each figure came from.
| Income statement | FY202510-K · Mar 2, 2026Filing for FY2025 | FY202410-K · Mar 2, 2026Filing for FY2024 | FY202310-K · Mar 2, 2026Filing for FY2023 | FY202210-K · Mar 3, 2025Filing for FY2022 | FY202110-K/A · Feb 29, 2024Filing for FY2021 | ChangeFY2025 vs FY2024 |
|---|---|---|---|---|---|---|
| RevenueWhat is this? | $2.52B | $1.36B | $1.32B | $653.6M | $314.3M | +85.5% |
| Cost of revenue | $1.25B | $675.4M | $684.9M | $382.7M | $186.1M | +84.8% |
| Gross profit | $1.27B | $680.2M | $633.1M | $270.9M | $128.2M | +86.3% |
| Gross marginGross profit ÷ revenueWhat is this? | 50.4% | 50.2% | 48.0% | 41.4% | 40.8% | +0.2 pts |
| Selling, general and administrative | $798.8M | $524.5M | $366.8M | $428.7M | $132.3M | +52.3% |
| Operating income | $141.1M | $155.7M | $266.4M | -$157.8M | -$4.1M | −9.4% |
| Operating marginOperating income ÷ revenueWhat is this? | 5.6% | 11.5% | 20.2% | -24.1% | -1.3% | −5.9 pts |
| Interest expense | $49.0M | $0.00 | $0.00 | — | — | n/m |
| Income before tax | $125.0M | $195.1M | $291.7M | -$152.7M | -$4.1M | −35.9% |
| Net income | $108.0M | $145.1M | $226.8M | -$187.3M | $3.9M | −25.6% |
| Net marginNet income ÷ revenueWhat is this? | 4.3% | 10.7% | 17.2% | -28.7% | 1.3% | −6.4 pts |
| Earnings per shareNet income ÷ shares outstanding at the period end — close to, but not the same as, the reported EPSWhat is this? | $0.4204 | $0.6173 | $0.9785 | $-0.8173 | $0.0526 | −31.9% |
† calculated from other reported figures, such as total liabilities as assets minus equity.
This company's latest filing beside its peers' stored scores
| Company | Health | F-Score | Revenue growth | Profit margin | P/E | Debt to equity |
|---|---|---|---|---|---|---|
| CELHCelsius Holdings, Inc. · this page | 7.0/10 | 4/9 |
Insider activity, ownership stakes and what's coming — straight from EDGAR, before any article is written about it
Officers, directors and major shareholders must report within two business days of a trade.
Bought on the open market — 12,000 shares at $28.00 ($336.0K)
Holds 239,158 shares after this filing.
Bought on the open market — 20,000 shares at $27.65 ($553.0K)
Holds 2,712,187 shares after this filing.
20 recent filings, newest first. Each is labelled from its form and item numbers, not from its wording.
Had a director or senior officer leave or join · Made a Regulation FD disclosure
Read the filingQuarterly report for Q2 FY2026
Revenue +10.6% · Operating margin −10.1 pts · Operating income -47.4% — against Q2 FY2025
Read the filingWrite down why you are following Celsius Holdings, Inc., what has to go right and what would change your mind, then see each new annual report measured against it. Sign in to start one.
Go deeper
Every figure above traces back to a filing in the timeline, each linked to the document itself.
Coverage from the last 30 days
Celsius Holdings (CELH) Stock May Still Look Rich Following Three Brand Earnings Questions
Yahoo ·
Celsius Holdings (CELH) Could Be 40% Undervalued On Earnings Watch
Yahoo ·
Celsius Holdings Inc. (CELH) Stock Sinks As Market Gains: Here's Why
Yahoo ·
Will Celsius' International Push Support Long-Term Sales Growth?
Yahoo ·
CAVA vs. Celsius: Which Stock Is a Better Buy in 2026?
Yahoo ·
Every company's figures are checked for internal consistency: the balance sheet adding up, figures sharing one currency, cash flow and share counts within plausible ranges, and how recent the latest annual report is. Nothing here changes a figure.
Financial figures are from CELH's 10-K for fiscal year 2025 (period ending 2025-12-31, filed Mar 2, 2026), reported under the US GAAP taxonomy. View the source filing.
4 of 4 scored areas had enough reported figures to judge
The score averages profitability, growth, debt and accounting. All four had enough reported figures. Cash generation is shown for context and already feeds profitability. Valuation is scored separately, because a share price says nothing about whether the business is sound. 9 of the 9 Piotroski checks could be evaluated. How the score works
Each year scored only from its annual report as it was first filed
| Fiscal year | Health | F-Score | Scored from |
|---|---|---|---|
| FY2025 | 5.0 | 4/9 | 10-K, filed Mar 2, 2026 |
| FY2024 | 8.7 | 5/8 | 10-K, filed Mar 3, 2025 |
| FY2023 | 10.0 | 6/8 | 10-K, filed Feb 29, 2024 |
| FY2022 | 4.7 | 5/8 | 10-K, filed Mar 1, 2023 |
| FY2021 | 8.7 | 2/8 | 10-K, filed Mar 1, 2023 |
| FY2020 | 8.7 | 5/8 | 10-K, filed Mar 11, 2021 |
A later restatement never reaches back into an earlier year, and every year is scored without a share price, so the latest point can differ a little from the headline score, which uses today's price.
Every check behind the three models, and what each one tests
4 of 9 checks passed
Nine yes-or-no tests of whether this year's finances improved on last year's.
2.81
In the grey zone
For this model, above 2.99 is safe and below 1.81 is distress.
Distance from bankruptcy, from a model fitted on companies that did and did not go bust. It describes a balance sheet's shape today; it does not forecast a failure.
-0.97
Above the threshold — worth a closer look
Scores above -1.78 are the ones the model associates with earnings manipulation.
Screens eight accounting ratios for the pattern earnings manipulators tend to leave. A flag is a reason to read the filing closely, never evidence of wrongdoing.
Every figure above comes from the FY2025 filing as filed with the SEC.
Improved: +86.3%
$680.2M to $1.27BCritical
Why it matters: What is left of sales after the direct cost of producing them. It normally moves with revenue, so a move out of step with revenue is the part worth noticing.
Deteriorated: turned positive
$0.00 to $669.9MCritical
Why it matters: Rising debt is not automatically bad — borrowing to build something that earns more than the interest is ordinary. It matters when it grows faster than the profit meant to service it.
Deteriorated: -55.2%
$890.2M to $398.9MCritical
Why it matters: A falling cash pile is only a warning if the company is consuming it. Paying down debt, buying back stock and paying a dividend all reduce cash by choice.
Changed: +54.2%
$23.4M to $36.1MCritical
Why it matters: Neither good nor bad on its own. Heavy spending is a company building capacity or a company struggling to stand still, and the two look identical in this figure.
Deteriorated: -25.6%
$145.1M to $108.0MSignificant
Why it matters: Profit swings far more than sales do, and one-off items — a legal settlement, a tax charge, an asset sale — move it without the underlying business changing.
Deteriorated: −5.9 pts
11.5% to 5.6%Significant
Why it matters: What survives each sale after running the business. A falling operating margin beside a steady gross margin points at overheads — wages, marketing, research — rather than pricing.
Deteriorated: −6.4 pts
10.7% to 4.3%Significant
Why it matters: What survives to the very end of each sale. Worth reading beside revenue: growing sales on a shrinking margin means the company is buying its growth.
Improved: +35.0%
$239.5M to $323.4MSignificant
Why it matters: Cash left after paying for the plant that produced it — the money genuinely available for dividends, buybacks or paying down debt. Harder to flatter than profit.
Deteriorated: -31.9%
$0.62 to $0.42Significant
Why it matters: Profit divided by the shares in issue at the period end, so it sits close to but not on the company's own reported figure. It can rise with no growth in profit when the company buys back stock — read it beside the share count.
Deteriorated: +9.3%
235.0M to 256.9MSignificant
Why it matters: New shares divide the same company into more pieces, so each existing holding owns slightly less of it. Often pay for staff or an acquisition rather than anything wrong.
Deteriorated: -9.4%
$155.7M to $141.1MNotable
Why it matters: Profit from running the business, before interest and tax. Less exposed than profit to one-off financing and tax items, so a clearer read on the business itself.
Q2 FY2026 against Q2 FY2025, from the 10-Q filed Aug 6, 2026 — read it.
Deteriorated: -47.4%
$143.0M to $75.3MCritical
Why it matters: Profit from running the business, before interest and tax. Less exposed than profit to one-off financing and tax items, so a clearer read on the business itself.
Deteriorated: -44.6%
$99.9M to $55.3MCritical
Why it matters: Profit swings far more than sales do, and one-off items — a legal settlement, a tax charge, an asset sale — move it without the underlying business changing.
Deteriorated: −10.1 pts
19.3% to 9.2%Critical
Why it matters: What survives each sale after running the business. A falling operating margin beside a steady gross margin points at overheads — wages, marketing, research — rather than pricing.
Deteriorated: -43.7%
$0.39 to $0.22Critical
Why it matters: Profit divided by the shares in issue at the period end, so it sits close to but not on the company's own reported figure. It can rise with no growth in profit when the company buys back stock — read it beside the share count.
Deteriorated: −3.4 pts
51.5% to 48.1%Significant
Why it matters: What survives each sale before overheads. Falling gross margin usually means the company is discounting or its input costs rose — it is the earliest place pricing pressure shows.
Deteriorated: −6.8 pts
13.5% to 6.8%Significant
Why it matters: What survives to the very end of each sale. Worth reading beside revenue: growing sales on a shrinking margin means the company is buying its growth.
Improved: -22.6%
$862.9M to $667.9MSignificant
Why it matters: Rising debt is not automatically bad — borrowing to build something that earns more than the interest is ordinary. It matters when it grows faster than the profit meant to service it.
Improved: +10.6%
$739.3M to $817.9MNotable
Why it matters: Sales are what everything else is built on. A fall can be lost customers, lower prices, or a business the company sold — the filing itself says which.
Improved: -1.7%
257.8M to 253.3MNotable
Why it matters: The company bought back stock, so each remaining holding owns slightly more of it. Worth checking it was not funded by borrowing.
Q2 FY2026 against Q1 FY2026, from the 10-Q filed Aug 6, 2026 — read it. Quarter-to-quarter moves include seasonal swings — a retailer's holiday quarter — which the year-earlier comparison removes.
Deteriorated: -45.9%
$139.0M to $75.3MCritical
Why it matters: Profit from running the business, before interest and tax. Less exposed than profit to one-off financing and tax items, so a clearer read on the business itself.
Deteriorated: -49.8%
$110.1M to $55.3MCritical
Why it matters: Profit swings far more than sales do, and one-off items — a legal settlement, a tax charge, an asset sale — move it without the underlying business changing.
Deteriorated: −8.6 pts
17.8% to 9.2%Critical
Why it matters: What survives each sale after running the business. A falling operating margin beside a steady gross margin points at overheads — wages, marketing, research — rather than pricing.
Deteriorated: -49.1%
$0.43 to $0.22Critical
Why it matters: Profit divided by the shares in issue at the period end, so it sits close to but not on the company's own reported figure. It can rise with no growth in profit when the company buys back stock — read it beside the share count.
Deteriorated: −7.3 pts
14.1% to 6.8%Significant
Why it matters: What survives to the very end of each sale. Worth reading beside revenue: growing sales on a shrinking margin means the company is buying its growth.
Improved: +14.9%
$549.2M to $631.2MNotable
Why it matters: A falling cash pile is only a warning if the company is consuming it. Paying down debt, buying back stock and paying a dividend all reduce cash by choice.
Improved: -1.3%
256.5M to 253.3MNotable
Why it matters: The company bought back stock, so each remaining holding owns slightly more of it. Worth checking it was not funded by borrowing.
1 other measure barely moved. Figures compare the two most recent annual filings — read the latest one. Moves are graded on fixed lines — 5%, 15% and 40% for amounts, and 1, 3 and 8 points for margins — as notable, significant or critical. Nothing here reads the management commentary, which is where a company explains its own numbers.
These coincide with the move in time. None is presented as its cause: a price can move on news that names no company, on the wider market, or on trading that no document records.
Filter by minute, hour, day or week — or compare against peers
Loading price history…
Discounted at 8%–10% a year, with growth settling to 2.5% after 10 years. Those rates are ordinary choices, not measurements: across that range the assumed growth works out between 5% and 10%. This describes what the price implies — it is not a forecast, and not a view on whether the price is right.
Opinions from 31 analysts covering this company, as of . Their views, not this site's.
Of 31 analysts publishing on this company, 10 say strong buy, 14 say buy and 7 say hold. Analysts are paid to publish a view and are wrong often; the split above says how much they agree with each other, which is the part a single headline rating hides.
Published by Finnhub. Analyst coverage skews towards larger companies and towards optimism — sell ratings are rare across the whole market, so a company with none is ordinary rather than endorsed.
Measured on and published about a week later — this is a fortnightly snapshot, not a live position.
About 12.1% of this company's shares have been borrowed and sold by people expecting to buy them back cheaper. That is a bet the price falls. Those people can be wrong, and when a heavily shorted share rises they have to buy it back, which pushes it up further.
Collected by FINRA from broker-dealers twice a month. It counts positions, not intentions, and some of it is hedging rather than a directional bet against the company.
Nothing in this section is a figure this company reported about itself. These are expectations and positions — what the price implies, what analysts have published, what short sellers are betting, and what large funds held at the last count. WylthIQ reports them; it does not endorse them, does not forecast prices, and takes no view on whether any of them will turn out to be right.
The trailing P/E is 35.7x — a high multiple relative to the current trailing profit.
Some accounting patterns here resemble those found in companies that overstated earnings. This is a statistical flag, not evidence of wrongdoing — it is a prompt to read the filings closely.
| 85.5% |
| 4.3% |
| 67.46x |
| 1.84x |
| PEPPEPSICO INC | 7.0/10 | 5/9 | 2.3% | 8.8% | 23.11x | 4.26x |
|---|
| MNSTMonster Beverage Corp | 8.7/10 | 7/8 | 10.7% | 23.0% | 24.28x | 0.21x |
|---|
| KDPKeurig Dr Pepper Inc. | 7.0/10 | 7/9 | 8.2% | 12.5% | 23.00x | 1.17x |
|---|
| Median of peers | 7.0/10 | — | 8.2% | 12.5% | 23.11x | 1.17x |
|---|
Peers come from the company's industry classification. A difference describes the companies; it does not rank them.
Bought on the open market — 16,000 shares at $27.95 ($447.2K)
Holds 2,728,187 shares after this filing.
Bought on the open market — 18,000 shares at $27.44 ($493.8K)
Holds 956,063 shares after this filing.
Was granted or awarded shares — 3,812 shares at $27.77 ($105.9K)
Holds 3,812 shares after this filing.
Reported another kind of transaction — 150,000 shares at $46.25 ($6.9M)
Holds 11,032,396 shares after this filing.
Reported another kind of transaction — 150,000 shares at $46.25 ($6.9M)
Holds 10,882,396 shares after this filing.
Reported another kind of transaction — 150,000 shares at $46.25 ($6.9M)
Holds 11,032,396 shares after this filing.
Reported another kind of transaction — 150,000 shares at $46.25 ($6.9M)
Holds 10,882,396 shares after this filing.
Reported another kind of transaction — 150,000 shares at $46.25 ($6.9M)
Holds 11,032,396 shares after this filing.
Reported another kind of transaction — 150,000 shares at $46.25 ($6.9M)
Holds 10,882,396 shares after this filing.
Reported another kind of transaction — 150,000 shares at $46.25 ($6.9M)
Holds 11,482,396 shares after this filing.
Reported another kind of transaction — 150,000 shares at $46.25 ($6.9M)
Holds 11,332,396 shares after this filing.
Reported another kind of transaction — 150,000 shares at $46.25 ($6.9M)
Holds 11,182,396 shares after this filing.
Not investment advice, and not a signal to act on by itself — a filing says what happened, not why, and insiders trade for ordinary reasons having nothing to do with where they think the company is headed.
Published results · Made a Regulation FD disclosure
Signed a material agreement · Took on a direct financial obligation
Read the filingMade a Regulation FD disclosure
Read the filingHeld a shareholder vote
Read the filingQuarterly report for Q1 FY2026
Revenue +137.7% · Operating margin +2.0 pts · Gross profit +119.3% — against Q1 FY2025
Read the filingPublished results · Made a Regulation FD disclosure
Read the filingProxy statement for a shareholder meeting
Read the filingAnnual report for FY2025
Revenue +85.5% · Operating margin −5.9 pts · Gross profit +86.3% — against FY2024
Read the filingPublished results · Made a Regulation FD disclosure
Read the filingHad a director or senior officer leave or join
Read the filingAttached financial statements or exhibits
Read the filingMade a Regulation FD disclosure
Read the filingQuarterly report for Q3 FY2025
Revenue +172.9% · Operating margin −9.8 pts · Gross profit +204.6% — against Q3 FY2024
Read the filingPublished results · Made a Regulation FD disclosure
Read the filingSigned a material agreement · Took on a direct financial obligation
Read the filingMade a Regulation FD disclosure
Read the filingSigned a material agreement · Terminated a material agreement · Completed an acquisition or disposal · Sold shares outside a public offering · Changed the rights attached to its shares · Had a director or senior officer leave or join · Amended its charter or changed its financial year · Held a shareholder vote · Reported another event
Read the filingQuarterly report for Q2 FY2025
Revenue +83.9% · Operating margin −4.1 pts · Gross profit +82.1% — against Q2 FY2024
Read the filingPrimary sources and further research