How comparing works here
How do I compare two companies?
Type the tickers into the box above — up to five at once. Every row is read from the companies' own annual filings, so a comparison shows the same measure computed the same way for each of them rather than whatever each company chose to highlight.
Can I compare an ETF with a stock?
Yes, and the table changes to suit. Two funds are compared on cost, income, spread and record, because revenue growth and debt mean nothing for a fund. A fund against a company shows only what both of them have.
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Put up to 4 companies, funds, commodities or coins next to each other — health, valuation, growth and performance.
Every row is computed the same way for every column, from each company's own annual filing, so a comparison is not a collection of whichever figures each of them chose to put in a press release. Funds are compared on what a fund is actually judged on: cost, income, spread and record.
Relative performance
Rebased so every symbol starts at 0%
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Side by side
Latest annual figures from each company's filings
| Metric | BKNGBooking Holdings Inc. | MARMARRIOTT INTERNATIONAL INC /MD/ | ABNBAirbnb, Inc. | HLTHilton Worldwide Holdings Inc. | Median of the restexcluding BKNG |
|---|---|---|---|---|---|
| Type | Company | Company | Company | Company | |
| Price | $161.10▲ 2.72 (1.72%) | $396.80▼ 7.20 (1.78%) | $175.76▲ 2.07 (1.19%) | $362.25▲ 2.96 (0.82%) | |
| Health scoreComposite of profitability, growth, debt and accounting quality. | 8.7/10 | 7.3/10 | 9.0/10 | 6.0/10 | 7.3/10 |
| Market value | $121.05B | $105.50B | $107.74B | $83.47B | |
| Revenue | $26.92B | $26.19B | $12.24B | $12.04B | |
| Profit | $5.40B | $2.60B | $2.51B | $1.46B | |
| Revenue growthChange in sales versus the prior year. | 13.4% | 4.3% | 10.3% | 7.7% | 7.7% |
| Gross marginShare of sales left after the direct cost of producing them. | — | — | 83.0% | — | 83.0% |
| Operating marginShare of sales left after running the business, before interest and tax. | 32.8% | 15.8% | 20.8% | 22.4% | 20.8% |
| Profit marginProfit kept from each dollar of sales. | 20.1% | 9.9% | 20.5% | 12.1% | 12.1% |
| Free cash flow marginCash left after capital spending, as a share of sales. | 33.8% | 10.0% | — | 16.8% | 13.4% |
| Return on equityProfit against the owners' stake in the company. | -96.9% | -69.0% | 30.6% | -27.0% | -27.0% |
| Return on invested capital (approx.)Operating profit after tax against equity plus debt, less cash. Cash here excludes short-term investments, so this runs low for cash-rich companies. | — | — | 56.0% | 31.3% | 43.6% |
| P/E ratioPrice paid per dollar of annual profit. | 22.40x | 40.56x | 42.91x | 57.29x | 42.91x |
| EV / EBITDA (approx.)Market value plus debt less cash, against operating profit before depreciation. Cash excludes short-term investments, so this runs high for cash-rich companies. | 12.97x | 24.82x | 40.29x | 33.07x | 33.07x |
| Price to book | -21.70x | -27.98x | 13.14x | -15.49x | -15.49x |
| Debt to equityTotal liabilities compared with owners' stake. | -6.25x | -8.30x | 1.71x | -4.11x | -4.11x |
| Piotroski F-ScoreNine checks of financial strength. Higher is stronger. | 6/8 | 7/8 | 6/9 | 5/8 | 6.0 |
| Bankruptcy riskAltman Z-Score zone. | safe | grey | grey | distress |
How BKNG compares with the others
- BKNG's operating margin of 32.8% is higher than the median of the other companies selected (20.8%).
- Its revenue grew faster than the median of the other companies selected: 13.4% against 7.7%.
- It trades at a lower P/E than the median of the other companies selected: 22.4x against 42.9x.
- Its liabilities are lower relative to equity than the median of the other companies selected: -6.2x against -4.1x.
Measured against the other companies entered, from each one's latest annual filing. A difference describes the companies; it does not rank them.