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NEW YORK STOCK EXCHANGE, INC. · Media · CIK 0001564408
$6.35
-0.47% · delayed ~15 min
Last price from Oct 21, 2026
$11.15B market value
From Snap Inc's FY2025 10-K, filed Feb 5, 2026 · read the filing
Snap makes and sells software and computing services. It took in $5.93B last year, which makes it a mid-sized company. It spends more than it earns — losing about 8 cents on every dollar of sales.
The financial picture is led by accounting, with growth worth watching, while profitability and debt remain weak.
A conclusion from the filings, not a recommendation. Detailed figures and supporting evidence appear in their dedicated sections below.
A published bankruptcy-risk model places it in its distress range. This is a statistical reading, not a forecast.
Altman Z-Score -3.13
Recent open-market selling by 4 insiders, not under a pre-arranged plan.
$679.8K sold in the last 120 days · Read the filing
These are things the company filed or that a published model flagged — not predictions, and not a reason on their own to buy or sell anything.
Financial health
A mixed picture — some clear strengths and some weaknesses.
From Snap Inc's FY2025 annual filing · share price scored separately
Largest year-over-year changes in FY2025
Free cash flow
$218.7M → $437.2M
Operating income
-$787.3M → -$532.2M
Profit
-$697.9M → -$460.5M
Operating margin
-14.7% → -9.0%
Measured against FY2024, from the 10-K filed Feb 5, 2026
Improved: +99.9%
$218.7M to $437.2MCritical
Why it matters: Cash left after paying for the plant that produced it — the money genuinely available for dividends, buybacks or paying down debt. Harder to flatter than profit.
How the latest move compares (quote delayed ~15 min), and what was published around it
SNAP fell 0.47% on the latest quote. The average Technology company tracked here moved −1.28%, and the S&P 500 −1.04%. That is 0.8 points above its sector and 0.6 points above the market.
Expectations
Not from the filings — what other people are betting on, and what the price already assumes.
The growth rate someone buying today is paying for, against what the company has delivered
At today's price, the market is paying for free cash flow to grow by about 12% a year for the next 10 years. Over the last 4 years it grew by about 18% a year.
The essentials
Each answered from the filings, with the numbers behind it.
No. It lost $460.5M last year, losing about 8 cents on every dollar of sales.
Slowly. Sales grew 10.6% last year.
Manageable, but notable. Clearing its debt would take about 3.8 years of cash flow. For every $1 it owes, it owns $1.42 in assets. Its operating profit does not cover its interest bill — -4.36x against the interest it owes. A bankruptcy-risk model also places it in its distress range.
Core operating and valuation reference metrics
Income
This company pays no dividend. It keeps its profits and reinvests them in the business instead, so any return would have to come from the share price.
Figures from the FY2025 annual filing
Last year it lost $460.5M and generated $656.2M of cash from operations.
Reported annual figures
As reported to the SEC, in USD. Hover or show sources to see where each figure came from.
| Income statement | FY202510-K · Feb 5, 2026Filing for FY2025 | FY202410-K · Feb 5, 2026Filing for FY2024 | FY202310-K · Feb 7, 2024Filing for FY2023 | FY202210-K · Feb 1, 2023Filing for FY2022 | FY202110-K · Feb 1, 2023Filing for FY2021 | ChangeFY2025 vs FY2024 |
|---|---|---|---|---|---|---|
| RevenueWhat is this? | $5.93B | $5.36B | $4.61B | $4.60B | $4.12B | +10.6% |
| Cost of revenue | $2.67B | $2.47B | $675.0M | $681.9M | $679.0M | +7.9% |
| Gross profit | $3.26B† | $2.89B† | $3.93B† | $3.92B† | $3.44B† | +13.0% |
| Gross marginGross profit ÷ revenueWhat is this? | 55.0% | 53.9% | 85.3% | 85.2% | 83.5% | +1.1 pts |
| Selling, general and administrative | $979.1M | $919.1M | $857.4M | $953.3M | $710.6M | +6.5% |
| Operating income | -$532.2M | -$787.3M | -$1.40B | -$1.40B | -$702.1M | +32.4% |
| Operating marginOperating income ÷ revenueWhat is this? | -9.0% | -14.7% | -30.4% | -30.3% | -17.1% | +5.7 pts |
| Interest expense | $122.0M | $21.6M | $22.0M | $21.5M | $17.7M | +466.1% |
| Income before tax | -$451.1M | -$672.2M | -$1.29B | -$1.40B | -$474.4M | +32.9% |
| Net income | -$460.5M | -$697.9M | -$1.32B | -$1.43B | -$488.0M | +34.0% |
| Net marginNet income ÷ revenueWhat is this? | -7.8% | -13.0% | -28.7% | -31.1% | -11.9% | +5.3 pts |
| Earnings per shareNet income ÷ shares outstanding at the period end — close to, but not the same as, the reported EPSWhat is this? | $-0.2622 | $-0.4016 | $-0.7804 | $-0.8796 | $-0.3013 | +34.7% |
† calculated from other reported figures, such as total liabilities as assets minus equity.
This company's latest filing beside its peers' stored scores
| Company | Health | F-Score | Revenue growth | Profit margin | P/E | Debt to equity |
|---|---|---|---|---|---|---|
| SNAPSnap Inc · this page | 5.0/10 | 7/9 | 10.6% |
Insider activity, ownership stakes and what's coming — straight from EDGAR, before any article is written about it
Officers, directors and major shareholders must report within two business days of a trade.
Sold on the open market — 42,741 shares at $6.23 ($266.3K)
Holds 7,628,579 shares after this filing.
Was granted or awarded shares — 3,353,150 shares
Holds 10,320,125 shares after this filing.
20 recent filings, newest first. Each is labelled from its form and item numbers, not from its wording.
Had a director or senior officer leave or join
Read the filingQuarterly report for Q2 FY2026
Revenue +18.9% · Operating margin +8.6 pts · Profit margin +9.3 pts — against Q2 FY2025
Read the filingWrite down why you are following Snap Inc, what has to go right and what would change your mind, then see each new annual report measured against it. Sign in to start one.
Go deeper
Every figure above traces back to a filing in the timeline, each linked to the document itself.
Coverage from the last 30 days
Every company's figures are checked for internal consistency: the balance sheet adding up, figures sharing one currency, cash flow and share counts within plausible ranges, and how recent the latest annual report is. Nothing here changes a figure.
Financial figures are from SNAP's 10-K for fiscal year 2025 (period ending 2025-12-31, filed Feb 5, 2026), reported under the US GAAP taxonomy. View the source filing.
4 of 4 scored areas had enough reported figures to judge
The score averages profitability, growth, debt and accounting. All four had enough reported figures. Cash generation is shown for context and already feeds profitability. Valuation is scored separately, because a share price says nothing about whether the business is sound. 9 of the 9 Piotroski checks could be evaluated. How the score works
Each year scored only from its annual report as it was first filed
| Fiscal year | Health | F-Score | Scored from |
|---|---|---|---|
| FY2025 | 5.0 | 7/9 | 10-K, filed Feb 5, 2026 |
| FY2024 | 6.0 | 5/9 | 10-K, filed Feb 5, 2025 |
| FY2023 | 5.0 | 6/9 | 10-K, filed Feb 7, 2024 |
| FY2022 | 5.0 | 5/9 | 10-K, filed Feb 1, 2023 |
| FY2021 | 4.7 | 5/8 | 10-K, filed Feb 4, 2022 |
| FY2020 | 4.7 | 3/8 | 10-K, filed Feb 5, 2021 |
A later restatement never reaches back into an earlier year, and every year is scored without a share price, so the latest point can differ a little from the headline score, which uses today's price.
Every check behind the three models, and what each one tests
7 of 9 checks passed
Nine yes-or-no tests of whether this year's finances improved on last year's.
-3.13
In the distress zone
For this model, above 2.6 is safe and below 1.1 is distress.
Distance from bankruptcy, from a model fitted on companies that did and did not go bust. It describes a balance sheet's shape today; it does not forecast a failure.
-3.13
Below the threshold — nothing unusual flagged
Scores above -1.78 are the ones the model associates with earnings manipulation.
Screens eight accounting ratios for the pattern earnings manipulators tend to leave. A flag is a reason to read the filing closely, never evidence of wrongdoing.
Every figure above comes from the FY2025 filing as filed with the SEC.
Improved: $255.1M narrower
-$787.3M to -$532.2MSignificant
Why it matters: Profit from running the business, before interest and tax. Less exposed than profit to one-off financing and tax items, so a clearer read on the business itself.
Improved: $237.4M narrower
-$697.9M to -$460.5MSignificant
Why it matters: Profit swings far more than sales do, and one-off items — a legal settlement, a tax charge, an asset sale — move it without the underlying business changing.
Improved: +5.7 pts
-14.7% to -9.0%Significant
Why it matters: What survives each sale after running the business. A falling operating margin beside a steady gross margin points at overheads — wages, marketing, research — rather than pricing.
Improved: +5.3 pts
-13.0% to -7.8%Significant
Why it matters: What survives to the very end of each sale. Worth reading beside revenue: growing sales on a shrinking margin means the company is buying its growth.
Improved: $0.14 narrower
-$0.40 to -$0.26Significant
Why it matters: Profit divided by the shares in issue at the period end, so it sits close to but not on the company's own reported figure. It can rise with no growth in profit when the company buys back stock — read it beside the share count.
Improved: +10.6%
$5.36B to $5.93BNotable
Why it matters: Sales are what everything else is built on. A fall can be lost customers, lower prices, or a business the company sold — the filing itself says which.
Improved: +13.0%
$2.89B to $3.26BNotable
Why it matters: What is left of sales after the direct cost of producing them. It normally moves with revenue, so a move out of step with revenue is the part worth noticing.
Improved: +1.1 pts
53.9% to 55.0%Notable
Why it matters: What survives each sale before overheads. Falling gross margin usually means the company is discounting or its input costs rose — it is the earliest place pricing pressure shows.
Deteriorated: +1.1%
1.74B to 1.76BNotable
Why it matters: New shares divide the same company into more pieces, so each existing holding owns slightly less of it. Often pay for staff or an acquisition rather than anything wrong.
Changed: +12.4%
$194.8M to $219.0MNotable
Why it matters: Neither good nor bad on its own. Heavy spending is a company building capacity or a company struggling to stand still, and the two look identical in this figure.
Q2 FY2026 against Q2 FY2025, from the 10-Q filed Aug 4, 2026 — read it.
Improved: +8.6 pts
-19.3% to -10.7%Critical
Why it matters: What survives each sale after running the business. A falling operating margin beside a steady gross margin points at overheads — wages, marketing, research — rather than pricing.
Improved: +9.3 pts
-19.5% to -10.3%Critical
Why it matters: What survives to the very end of each sale. Worth reading beside revenue: growing sales on a shrinking margin means the company is buying its growth.
Improved: +406.6%
$23.8M to $120.5MCritical
Why it matters: Cash left after paying for the plant that produced it — the money genuinely available for dividends, buybacks or paying down debt. Harder to flatter than profit.
Improved: +18.9%
$1.34B to $1.60BSignificant
Why it matters: Sales are what everything else is built on. A fall can be lost customers, lower prices, or a business the company sold — the filing itself says which.
Improved: +34.6%
$691.6M to $931.1MSignificant
Why it matters: What is left of sales after the direct cost of producing them. It normally moves with revenue, so a move out of step with revenue is the part worth noticing.
Improved: $89.0M narrower
-$259.7M to -$170.7MSignificant
Why it matters: Profit from running the business, before interest and tax. Less exposed than profit to one-off financing and tax items, so a clearer read on the business itself.
Improved: $98.6M narrower
-$262.6M to -$164.0MSignificant
Why it matters: Profit swings far more than sales do, and one-off items — a legal settlement, a tax charge, an asset sale — move it without the underlying business changing.
Improved: +6.8 pts
51.4% to 58.2%Significant
Why it matters: What survives each sale before overheads. Falling gross margin usually means the company is discounting or its input costs rose — it is the earliest place pricing pressure shows.
Improved: $0.06 narrower
-$0.15 to -$0.10Significant
Why it matters: Profit divided by the shares in issue at the period end, so it sits close to but not on the company's own reported figure. It can rise with no growth in profit when the company buys back stock — read it beside the share count.
Improved: -5.4%
$3.58B to $3.38BNotable
Why it matters: Rising debt is not automatically bad — borrowing to build something that earns more than the interest is ordinary. It matters when it grows faster than the profit meant to service it.
Changed: -13.9%
$64.7M to $55.7MNotable
Why it matters: Neither good nor bad on its own. Heavy spending is a company building capacity or a company struggling to stand still, and the two look identical in this figure.
Q2 FY2026 against Q1 FY2026, from the 10-Q filed Aug 4, 2026 — read it. Quarter-to-quarter moves include seasonal swings — a retailer's holiday quarter — which the year-earlier comparison removes.
Deteriorated: $96.3M wider
-$74.4M to -$170.7MCritical
Why it matters: Profit from running the business, before interest and tax. Less exposed than profit to one-off financing and tax items, so a clearer read on the business itself.
Deteriorated: $75.0M wider
-$89.0M to -$164.0MCritical
Why it matters: Profit swings far more than sales do, and one-off items — a legal settlement, a tax charge, an asset sale — move it without the underlying business changing.
Deteriorated: -57.9%
$286.0M to $120.5MCritical
Why it matters: Cash left after paying for the plant that produced it — the money genuinely available for dividends, buybacks or paying down debt. Harder to flatter than profit.
Deteriorated: $0.04 wider
-$0.05 to -$0.10Critical
Why it matters: Profit divided by the shares in issue at the period end, so it sits close to but not on the company's own reported figure. It can rise with no growth in profit when the company buys back stock — read it beside the share count.
Deteriorated: −5.8 pts
-4.9% to -10.7%Significant
Why it matters: What survives each sale after running the business. A falling operating margin beside a steady gross margin points at overheads — wages, marketing, research — rather than pricing.
Deteriorated: −4.4 pts
-5.8% to -10.3%Significant
Why it matters: What survives to the very end of each sale. Worth reading beside revenue: growing sales on a shrinking margin means the company is buying its growth.
Changed: +36.6%
$40.8M to $55.7MSignificant
Why it matters: Neither good nor bad on its own. Heavy spending is a company building capacity or a company struggling to stand still, and the two look identical in this figure.
Improved: +7.8%
$863.5M to $931.1MNotable
Why it matters: What is left of sales after the direct cost of producing them. It normally moves with revenue, so a move out of step with revenue is the part worth noticing.
Improved: +1.8 pts
56.5% to 58.2%Notable
Why it matters: What survives each sale before overheads. Falling gross margin usually means the company is discounting or its input costs rose — it is the earliest place pricing pressure shows.
Deteriorated: -9.7%
$1.06B to $958.8MNotable
Why it matters: A falling cash pile is only a warning if the company is consuming it. Paying down debt, buying back stock and paying a dividend all reduce cash by choice.
2 other measures barely moved. Figures compare the two most recent annual filings — read the latest one. Moves are graded on fixed lines — 5%, 15% and 40% for amounts, and 1, 3 and 8 points for margins — as notable, significant or critical. Nothing here reads the management commentary, which is where a company explains its own numbers.
These coincide with the move in time. None is presented as its cause: a price can move on news that names no company, on the wider market, or on trading that no document records.
Filter by minute, hour, day or week — or compare against peers
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Discounted at 8%–10% a year, with growth settling to 2.5% after 10 years. Those rates are ordinary choices, not measurements: across that range the assumed growth works out between 9% and 14%. This describes what the price implies — it is not a forecast, and not a view on whether the price is right.
Opinions from 50 analysts covering this company, as of . Their views, not this site's.
Of 50 analysts publishing on this company, 3 say strong buy, 12 say buy, 32 say hold and 3 say sell. Analysts are paid to publish a view and are wrong often; the split above says how much they agree with each other, which is the part a single headline rating hides.
Published by Finnhub. Analyst coverage skews towards larger companies and towards optimism — sell ratings are rare across the whole market, so a company with none is ordinary rather than endorsed.
Measured on and published about a week later — this is a fortnightly snapshot, not a live position.
About 5.7% of this company's shares have been borrowed and sold by people expecting to buy them back cheaper. That is a bet the price falls. Those people can be wrong, and when a heavily shorted share rises they have to buy it back, which pushes it up further.
Collected by FINRA from broker-dealers twice a month. It counts positions, not intentions, and some of it is hedging rather than a directional bet against the company.
Nothing in this section is a figure this company reported about itself. These are expectations and positions — what the price implies, what analysts have published, what short sellers are betting, and what large funds held at the last count. WylthIQ reports them; it does not endorse them, does not forecast prices, and takes no view on whether any of them will turn out to be right.
Trailing P/E is not meaningful because the latest trailing earnings are zero or negative. The price-to-book and price-to-sales figures below still provide reference points.
Nothing unusual. Its accounting patterns look like those of companies that report earnings straightforwardly.
| -7.8% |
| — |
| 2.37x |
| GOOGLAlphabet Inc. | 10.0/10 | 7/9 | 15.1% | 32.8% | 29.65x | 0.43x |
|---|
| METAMeta Platforms, Inc. | 10.0/10 | 5/9 | 22.2% | 30.1% | 27.06x | 0.68x |
|---|
| PINSPINTEREST, INC. | 8.7/10 | 6/8 | 15.8% | 9.9% | 37.11x | 0.16x |
|---|
| MTCHMatch Group, Inc. | 7.0/10 | 8/9 | 0.2% | 17.6% | 17.41x | -18.60x |
|---|
| Median of peers | 9.3/10 | — | 15.4% | 23.8% | 28.35x | 0.30x |
|---|
Peers come from the company's industry classification. A difference describes the companies; it does not rank them.
Sold on the open market — 6,797 shares at $5.82 ($39.6K)
Holds 4,965,300 shares after this filing.
Sold on the open market — 20,000 shares at $5.35 ($107.0K)
Holds 578,105 shares after this filing.
Sold on the open market — 11,257 shares at $6.00 ($67.5K)
Holds 2,345,534 shares after this filing.
Sold on the open market — 17,336 shares at $5.20 ($90.1K)
Holds 598,105 shares after this filing.
Sold on the open market — 54,608 shares at $5.20 ($283.8K)
Holds 4,972,097 shares after this filing.
Notice filed ahead of a planned sale — the sale itself has not necessarily happened yet.
Filed notice to sell 42,741 shares ($266.3K) on or after .
Shares originally obtained via Restricted Stock Unit - See Remarks.
Filed notice to sell 6,854 shares ($42.7K) on or after .
Shares originally obtained via Restricted Stock Unit - See Remarks.
Filed notice to sell 6,797 shares ($39.6K) on or after .
Shares originally obtained via Restricted Stock Unit - See Remarks.
Filed notice to sell 20,000 shares ($107.0K) on or after .
Shares originally obtained via Restricted Stock Lapse.
Filed notice to sell 11,257 shares ($67.5K) on or after .
Shares originally obtained via Restricted Stock Lapse.
Filed notice to sell 67,540 shares ($343.1K) on or after .
Shares originally obtained via Restricted Stock Lapse.
Estimated from how often this has happened before, not a confirmed date.
Not investment advice, and not a signal to act on by itself — a filing says what happened, not why, and insiders trade for ordinary reasons having nothing to do with where they think the company is headed.
Published results
Reported another event
Read the filingHad a director or senior officer leave or join
Read the filingHad a director or senior officer leave or join
Read the filingQuarterly report for Q1 FY2026
Revenue +12.1% · Operating margin +9.3 pts · Operating income $119.4M narrower — against Q1 FY2025
Read the filingPublished results
Read the filingHad a director or senior officer leave or join
Read the filingAnnounced restructuring or exit costs · Published results · Made a Regulation FD disclosure
Read the filingAnnual report for FY2025
Revenue +10.6% · Operating margin +5.7 pts · Free cash flow +99.9% — against FY2024
Read the filingPublished results · Reported another event
Read the filingHad a director or senior officer leave or join
Read the filingQuarterly report for Q3 FY2025
Revenue +9.8% · Operating margin +4.1 pts · Operating income $44.8M narrower — against Q3 FY2024
Read the filingPublished results · Reported another event
Read the filingHad a director or senior officer leave or join
Read the filingSigned a material agreement · Took on a direct financial obligation · Reported another event
Read the filingQuarterly report for Q2 FY2025
Revenue +8.7% · Operating margin +1.2 pts · Free cash flow turned positive — against Q2 FY2024
Read the filingHad a director or senior officer leave or join · Published results
Read the filingReported another event
Read the filingSnap Stock Is Up 16% in October. Here’s What an Activist’s $5 Billion Specs Price Tag Means for Shares
Yahoo Finance ·
Primary sources and further research