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NEW YORK STOCK EXCHANGE, INC. · Media · CIK 0001538379
$48.90
-0.16% · live
Updated
$1.39B market value
From Ibotta, Inc.'s FY2025 10-K, filed Feb 26, 2026 · read the filing
Ibotta provides business and staffing services. It took in $342.4M last year, which makes it a smaller company. Of every dollar it sells, about 1 cents is left as profit.
The financial picture is led by accounting, with profitability worth watching, while growth and debt remain weak.
A conclusion from the filings, not a recommendation. Detailed figures and supporting evidence appear in their dedicated sections below.
Financial health
A mixed picture — some clear strengths and some weaknesses.
From Ibotta, Inc.'s FY2025 annual filing · share price scored separately
Largest year-over-year changes in FY2025
Operating income
$27.9M → -$841.0K
Profit
$68.7M → $3.6M
Profit margin
18.7% → 1.0%
Earnings per share
$2.85 → $0.13
Measured against FY2024, from the 10-K filed Feb 26, 2026
Deteriorated: turned negative
$27.9M to -$841.0KCritical
Why it matters: Profit from running the business, before interest and tax. Less exposed than profit to one-off financing and tax items, so a clearer read on the business itself.
Deteriorated: -94.8%
$68.7M to $3.6MCritical
Why it matters: Profit swings far more than sales do, and one-off items — a legal settlement, a tax charge, an asset sale — move it without the underlying business changing.
How the latest move compares (quote live), and what was published around it
IBTA fell 0.16% on the latest quote. The average Industrials company tracked here moved +0.37%, and the S&P 500 −1.04%. That is 0.5 points below its sector and 0.9 points above the market.
No filing from IBTA and no news item about it appeared in the last 3 days.
These coincide with the move in time. None is presented as its cause: a price can move on news that names no company, on the wider market, or on trading that no document records.
Filter by minute, hour, day or week — or compare against peers
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Expectations
Not from the filings — what other people are betting on, and what the price already assumes.
The growth rate someone buying today is paying for, against what the company has delivered
At today's price, the market is paying for free cash flow to grow by about 3% a year for the next 10 years. Over the last 2 years it grew by about 84% a year.
The essentials
Each answered from the filings, with the numbers behind it.
Yes. It keeps about 1 cents of every dollar of sales as profit, earning $3.6M last year.
No. Sales shrank 6.8% last year.
No — it holds more cash than debt, with $186.6M left over after paying off every borrowing. For every $1 it owes, it owns $2.21 in assets. Its operating profit does not cover its interest bill — -1.68x against the interest it owes.
Core operating and valuation reference metrics
Income
This company pays no dividend. It keeps its profits and reinvests them in the business instead, so any return would have to come from the share price.
Figures from the FY2025 annual filing
Last year it earned $3.6M and generated $95.3M of cash from operations.
Reported annual figures
As reported to the SEC, in USD. Hover or show sources to see where each figure came from.
| Income statement | FY202510-K · Feb 26, 2026Filing for FY2025 | FY202410-K · Feb 27, 2025Filing for FY2024 | FY202310-K · Feb 27, 2025Filing for FY2023 | FY202210-K · Feb 27, 2025Filing for FY2022 | ChangeFY2025 vs FY2024 |
|---|---|---|---|---|---|
| RevenueWhat is this? | $342.4M | $367.3M | $320.0M | $210.7M | −6.8% |
| Cost of revenue | $71.1M | $50.1M | $44.0M | $46.2M | +41.8% |
| Gross profit | $271.3M | $317.1M | $276.0M | $164.5M | −14.4% |
| Gross marginGross profit ÷ revenueWhat is this? | 79.2% | 86.4% | 86.3% | 78.1% | −7.1 pts |
| Selling, general and administrative | $88.2M | $82.7M | $51.6M | $49.2M | +6.7% |
| Operating income | -$841.0K | $27.9M | $56.0M | -$40.3M | n/m |
| Operating marginOperating income ÷ revenueWhat is this? | -0.2% | 7.6% | 17.5% | -19.1% | −7.8 pts |
| Interest expense | $500.0K | $3.6M | $8.8M | $6.2M | −86.1% |
| Income before tax | $9.8M | $24.5M | $44.1M | -$54.6M | −59.8% |
| Net income | $3.6M | $68.7M | $38.1M | -$54.9M | −94.8% |
| Net marginNet income ÷ revenueWhat is this? | 1.0% | 18.7% | 11.9% | -26.0% | −17.7 pts |
| Earnings per shareNet income ÷ shares outstanding at the period end — close to, but not the same as, the reported EPSWhat is this? | $0.126 | $2.85 | $4.14 | $-6.33 | −95.6% |
† calculated from other reported figures, such as total liabilities as assets minus equity.
This company's latest filing beside its peers' stored scores
| Company | Health | F-Score | Revenue growth | Profit margin | P/E | Debt to equity |
|---|---|---|---|---|---|---|
| IBTAIbotta, Inc. · this page | 5.0/10 | 5/9 | -6.8% | 1.0% | 388.01x | 0.83x |
| OMC |
Insider activity, ownership stakes and what's coming — straight from EDGAR, before any article is written about it
Officers, directors and major shareholders must report within two business days of a trade.
Exercised stock options — 17,857 shares at $5.05 ($90.2K)
Holds 841,743 shares after this filing.
Exercised stock options — 5,266 shares at $5.35 ($28.2K)
Holds 847,009 shares after this filing.
20 recent filings, newest first. Each is labelled from its form and item numbers, not from its wording.
Had a director or senior officer leave or join · Made a Regulation FD disclosure
Read the filingQuarterly report for Q2 FY2026
Operating margin −3.5 pts · Operating income turned negative · Profit turned negative — against Q2 FY2025
Read the filingWrite down why you are following Ibotta, Inc., what has to go right and what would change your mind, then see each new annual report measured against it. Sign in to start one.
Go deeper
Every figure above traces back to a filing in the timeline, each linked to the document itself.
The 1 subsidiaries named in its 10-K. A filer lists the significant ones and may leave the rest out, so this is the floor rather than the full count.
Source: Exhibit 21 of the 10-K filed 2026-02-26. These are legal entities, not brands or acquisitions — a company that bought a business may hold it inside an entity named here, or inside one small enough that the rule does not require naming it at all.
Coverage from the last 30 days
Every company's figures are checked for internal consistency: the balance sheet adding up, figures sharing one currency, cash flow and share counts within plausible ranges, and how recent the latest annual report is. Nothing here changes a figure.
Financial figures are from IBTA's 10-K for fiscal year 2025 (period ending 2025-12-31, filed Feb 26, 2026), reported under the US GAAP taxonomy. View the source filing.
4 of 4 scored areas had enough reported figures to judge
The score averages profitability, growth, debt and accounting. All four had enough reported figures. Cash generation is shown for context and already feeds profitability. Valuation is scored separately, because a share price says nothing about whether the business is sound. 9 of the 9 Piotroski checks could be evaluated. How the score works
Each year scored only from its annual report as it was first filed
| Fiscal year | Health | F-Score | Scored from |
|---|---|---|---|
| FY2025 | 5.0 | 5/9 | 10-K, filed Feb 26, 2026 |
| FY2024 | 8.0 | 7/9 | 10-K, filed Feb 27, 2025 |
| FY2023 | 10.0 | 3/5 | 10-K, filed Feb 27, 2025 |
| FY2022 | 2.0 | 0/2 | 10-K, filed Feb 27, 2025 |
A later restatement never reaches back into an earlier year, and every year is scored without a share price, so the latest point can differ a little from the headline score, which uses today's price.
Every check behind the three models, and what each one tests
5 of 9 checks passed
Nine yes-or-no tests of whether this year's finances improved on last year's.
2.91
In the safe zone
For this model, above 2.6 is safe and below 1.1 is distress.
Distance from bankruptcy, from a model fitted on companies that did and did not go bust. It describes a balance sheet's shape today; it does not forecast a failure.
-3.07
Below the threshold — nothing unusual flagged
Scores above -1.78 are the ones the model associates with earnings manipulation.
Screens eight accounting ratios for the pattern earnings manipulators tend to leave. A flag is a reason to read the filing closely, never evidence of wrongdoing.
Every figure above comes from the FY2025 filing as filed with the SEC.
Deteriorated: −17.7 pts
18.7% to 1.0%Critical
Why it matters: What survives to the very end of each sale. Worth reading beside revenue: growing sales on a shrinking margin means the company is buying its growth.
Deteriorated: -95.6%
$2.85 to $0.13Critical
Why it matters: Profit divided by the shares in issue at the period end, so it sits close to but not on the company's own reported figure. It can rise with no growth in profit when the company buys back stock — read it beside the share count.
Deteriorated: -46.6%
$349.3M to $186.6MCritical
Why it matters: A falling cash pile is only a warning if the company is consuming it. Paying down debt, buying back stock and paying a dividend all reduce cash by choice.
Deteriorated: +17.6%
24.1M to 28.4MCritical
Why it matters: New shares divide the same company into more pieces, so each existing holding owns slightly less of it. Often pay for staff or an acquisition rather than anything wrong.
Changed: +2229.9%
$871.0K to $20.3MCritical
Why it matters: Neither good nor bad on its own. Heavy spending is a company building capacity or a company struggling to stand still, and the two look identical in this figure.
Deteriorated: −7.1 pts
86.4% to 79.2%Significant
Why it matters: What survives each sale before overheads. Falling gross margin usually means the company is discounting or its input costs rose — it is the earliest place pricing pressure shows.
Deteriorated: −7.8 pts
7.6% to -0.2%Significant
Why it matters: What survives each sale after running the business. A falling operating margin beside a steady gross margin points at overheads — wages, marketing, research — rather than pricing.
Deteriorated: -34.8%
$115.0M to $75.0MSignificant
Why it matters: Cash left after paying for the plant that produced it — the money genuinely available for dividends, buybacks or paying down debt. Harder to flatter than profit.
Deteriorated: -6.8%
$367.3M to $342.4MNotable
Why it matters: Sales are what everything else is built on. A fall can be lost customers, lower prices, or a business the company sold — the filing itself says which.
Deteriorated: -14.4%
$317.1M to $271.3MNotable
Why it matters: What is left of sales after the direct cost of producing them. It normally moves with revenue, so a move out of step with revenue is the part worth noticing.
Q2 FY2026 against Q2 FY2025, from the 10-Q filed Aug 4, 2026 — read it.
Deteriorated: turned negative
$1.2M to -$1.9MCritical
Why it matters: Profit from running the business, before interest and tax. Less exposed than profit to one-off financing and tax items, so a clearer read on the business itself.
Deteriorated: turned negative
$2.5M to -$1.2MCritical
Why it matters: Profit swings far more than sales do, and one-off items — a legal settlement, a tax charge, an asset sale — move it without the underlying business changing.
Deteriorated: turned negative
$0.09 to -$0.05Critical
Why it matters: Profit divided by the shares in issue at the period end, so it sits close to but not on the company's own reported figure. It can rise with no growth in profit when the company buys back stock — read it beside the share count.
Deteriorated: -40.9%
$250.5M to $148.2MCritical
Why it matters: A falling cash pile is only a warning if the company is consuming it. Paying down debt, buying back stock and paying a dividend all reduce cash by choice.
Improved: -18.3%
28.5M to 23.3MCritical
Why it matters: The company bought back stock, so each remaining holding owns slightly more of it. Worth checking it was not funded by borrowing.
Deteriorated: −3.5 pts
1.4% to -2.1%Significant
Why it matters: What survives each sale after running the business. A falling operating margin beside a steady gross margin points at overheads — wages, marketing, research — rather than pricing.
Deteriorated: −4.3 pts
2.9% to -1.4%Significant
Why it matters: What survives to the very end of each sale. Worth reading beside revenue: growing sales on a shrinking margin means the company is buying its growth.
Q2 FY2026 against Q1 FY2026, from the 10-Q filed Aug 4, 2026 — read it. Quarter-to-quarter moves include seasonal swings — a retailer's holiday quarter — which the year-earlier comparison removes.
Improved: $9.0M narrower
-$10.8M to -$1.9MCritical
Why it matters: Profit from running the business, before interest and tax. Less exposed than profit to one-off financing and tax items, so a clearer read on the business itself.
Improved: $9.1M narrower
-$10.3M to -$1.2MCritical
Why it matters: Profit swings far more than sales do, and one-off items — a legal settlement, a tax charge, an asset sale — move it without the underlying business changing.
Improved: +11.0 pts
-13.1% to -2.1%Critical
Why it matters: What survives each sale after running the business. A falling operating margin beside a steady gross margin points at overheads — wages, marketing, research — rather than pricing.
Improved: +11.1 pts
-12.5% to -1.4%Critical
Why it matters: What survives to the very end of each sale. Worth reading beside revenue: growing sales on a shrinking margin means the company is buying its growth.
Improved: $0.37 narrower
-$0.43 to -$0.05Critical
Why it matters: Profit divided by the shares in issue at the period end, so it sits close to but not on the company's own reported figure. It can rise with no growth in profit when the company buys back stock — read it beside the share count.
Improved: +7.8%
$82.5M to $88.9MNotable
Why it matters: Sales are what everything else is built on. A fall can be lost customers, lower prices, or a business the company sold — the filing itself says which.
Improved: +10.6%
$63.0M to $69.7MNotable
Why it matters: What is left of sales after the direct cost of producing them. It normally moves with revenue, so a move out of step with revenue is the part worth noticing.
Improved: +2.0 pts
76.4% to 78.4%Notable
Why it matters: What survives each sale before overheads. Falling gross margin usually means the company is discounting or its input costs rose — it is the earliest place pricing pressure shows.
Deteriorated: -10.0%
$164.6M to $148.2MNotable
Why it matters: A falling cash pile is only a warning if the company is consuming it. Paying down debt, buying back stock and paying a dividend all reduce cash by choice.
Improved: -3.6%
24.1M to 23.3MNotable
Why it matters: The company bought back stock, so each remaining holding owns slightly more of it. Worth checking it was not funded by borrowing.
1 other measure barely moved. Figures compare the two most recent annual filings — read the latest one. Moves are graded on fixed lines — 5%, 15% and 40% for amounts, and 1, 3 and 8 points for margins — as notable, significant or critical. Nothing here reads the management commentary, which is where a company explains its own numbers.
Discounted at 8%–10% a year, with growth settling to 2.5% after 10 years. Those rates are ordinary choices, not measurements: across that range the assumed growth works out between 1% and 5%. This describes what the price implies — it is not a forecast, and not a view on whether the price is right.
Opinions from 14 analysts covering this company, as of . Their views, not this site's.
Of 14 analysts publishing on this company, 1 say buy, 8 say hold, 3 say sell and 2 say strong sell. Analysts are paid to publish a view and are wrong often; the split above says how much they agree with each other, which is the part a single headline rating hides.
Published by Finnhub. Analyst coverage skews towards larger companies and towards optimism — sell ratings are rare across the whole market, so a company with none is ordinary rather than endorsed.
Measured on and published about a week later — this is a fortnightly snapshot, not a live position.
About 11.3% of this company's shares have been borrowed and sold by people expecting to buy them back cheaper. That is a bet the price falls. Those people can be wrong, and when a heavily shorted share rises they have to buy it back, which pushes it up further.
Collected by FINRA from broker-dealers twice a month. It counts positions, not intentions, and some of it is hedging rather than a directional bet against the company.
Nothing in this section is a figure this company reported about itself. These are expectations and positions — what the price implies, what analysts have published, what short sellers are betting, and what large funds held at the last count. WylthIQ reports them; it does not endorse them, does not forecast prices, and takes no view on whether any of them will turn out to be right.
Trailing P/E is not meaningful because the latest trailing earnings are zero or negative. The price-to-book and price-to-sales figures below still provide reference points.
Nothing unusual. Its accounting patterns look like those of companies that report earnings straightforwardly.
| 3.0/10 |
| 3/9 |
| 10.1% |
| -0.3% |
| — |
| 3.52x |
| Median of peers | 3.0/10 | — | 10.1% | -0.3% | — | 3.52x |
|---|
Peers come from the company's industry classification. A difference describes the companies; it does not rank them.
Sold on the open market — 22,803 shares at $47.29 ($1.1M)
Holds 824,206 shares after this filing.
Sold on the open market — 320 shares at $47.83 ($15.3K)
Holds 823,886 shares after this filing.
Converted a derivative security — 4,135 shares
Holds 4,135 shares after this filing.
Sold on the open market — 4,081 shares at $47.29 ($193.0K)
Holds 54 shares after this filing.
Sold on the open market — 54 shares at $47.82 ($2.6K)
Holds 0 shares after this filing.
Converted a derivative security — 4,135 shares
Holds 4,135 shares after this filing.
Sold on the open market — 4,081 shares at $47.29 ($193.0K)
Holds 54 shares after this filing.
Sold on the open market — 54 shares at $47.82 ($2.6K)
Holds 0 shares after this filing.
Exercised stock options — 23,327 shares at $5.35 ($124.8K)
Holds 847,213 shares after this filing.
Sold on the open market — 22,332 shares at $47.84 ($1.1M)
Holds 824,881 shares after this filing.
Sold on the open market — 995 shares at $48.45 ($48.2K)
Holds 823,886 shares after this filing.
Converted a derivative security — 4,172 shares
Holds 4,172 shares after this filing.
Sold on the open market — 4,003 shares at $47.84 ($191.5K)
Holds 169 shares after this filing.
Sold on the open market — 169 shares at $48.45 ($8.2K)
Holds 0 shares after this filing.
Converted a derivative security — 4,172 shares
Holds 4,172 shares after this filing.
Sold on the open market — 4,003 shares at $47.84 ($191.5K)
Holds 169 shares after this filing.
Sold on the open market — 169 shares at $48.45 ($8.2K)
Holds 0 shares after this filing.
Exercised stock options — 2,999 shares at $3.99 ($12.0K)
Holds 826,885 shares after this filing.
Exercised stock options — 7,113 shares at $5.05 ($35.9K)
Holds 833,998 shares after this filing.
Sold on the open market — 10,049 shares at $41.36 ($415.6K)
Holds 823,949 shares after this filing.
Sold on the open market — 63 shares at $42.03 ($2.6K)
Holds 823,886 shares after this filing.
Exercised stock options — 5,030 shares at $5.05 ($25.4K)
Holds 828,916 shares after this filing.
Sold on the open market — 5,030 shares at $41.57 ($209.1K)
Holds 823,886 shares after this filing.
Sold on the open market — 4,124 shares at $39.62 ($163.4K)
Holds 445,508 shares after this filing.
Sold on the open market — 1,816 shares at $40.20 ($73.0K)
Holds 443,692 shares after this filing.
Sold on the open market — 4,124 shares at $39.62 ($163.4K)
Holds 240,758 shares after this filing.
Sold on the open market — 1,816 shares at $40.20 ($73.0K)
Holds 238,942 shares after this filing.
Was granted or awarded shares — 10,339 shares
Holds 10,339 shares after this filing.
Exercised stock options — 13,418 shares at $3.99 ($53.5K)
Holds 837,304 shares after this filing.
Sold on the open market — 13,418 shares at $41.34 ($554.8K)
Holds 823,886 shares after this filing.
Exercised stock options — 1,724 shares at $3.99 ($6.9K)
Holds 825,610 shares after this filing.
Sold on the open market — 1,717 shares at $41.31 ($70.9K)
Holds 823,893 shares after this filing.
Sold on the open market — 7 shares at $41.94 ($293.58)
Holds 823,886 shares after this filing.
Sold on the open market — 20,100 shares at $40.04 ($804.9K)
Holds 446,032 shares after this filing.
Sold on the open market — 16,500 shares at $40.07 ($661.2K)
Holds 244,882 shares after this filing.
Sold on the open market — 3,600 shares at $39.90 ($143.6K)
Holds 202,000 shares after this filing.
Exercised stock options — 15,142 shares at $3.99 ($60.4K)
Holds 862,989 shares after this filing.
Sold on the open market — 7,503 shares at $37.25 ($279.5K)
Holds 855,486 shares after this filing.
Sold on the open market — 26,497 shares at $37.83 ($1.0M)
Holds 828,989 shares after this filing.
Sold on the open market — 5,103 shares at $37.74 ($192.6K)
Holds 823,886 shares after this filing.
Notice filed ahead of a planned sale — the sale itself has not necessarily happened yet.
Filed notice to sell 499 shares ($25.0K) on or after .
Shares originally obtained via Restricted Stock Vesting.
Filed notice to sell 3,695 shares ($184.7K) on or after .
Shares originally obtained via Founders Shares.
Filed notice to sell 3,484 shares ($174.1K) on or after .
Shares originally obtained via Founders Shares.
Filed notice to sell 247 shares ($12.3K) on or after .
Shares originally obtained via Restricted Stock Vesting.
Filed notice to sell 8,764 shares ($437.5K) on or after .
Shares originally obtained via Founders Shares.
Filed notice to sell 9,075 shares ($453.0K) on or after .
Shares originally obtained via Founders Shares.
Not investment advice, and not a signal to act on by itself — a filing says what happened, not why, and insiders trade for ordinary reasons having nothing to do with where they think the company is headed.
Published results
Had a director or senior officer leave or join · Held a shareholder vote
Read the filingQuarterly report for Q1 FY2026
Operating margin −9.8 pts · Operating income $8.0M wider · Profit turned negative — against Q1 FY2025
Read the filingPublished results
Read the filingProxy statement for a shareholder meeting
Read the filingReported another event
Read the filingAnnual report for FY2025
Revenue -6.8% · Operating margin −7.8 pts · Operating income turned negative — against FY2024
Read the filingPublished results
Read the filingQuarterly report for Q3 FY2025
Revenue -15.6% · Operating margin −18.1 pts · Operating income -88.6% — against Q3 FY2024
Read the filingPublished results
Read the filingHad a director or senior officer leave or join
Read the filingQuarterly report for Q2 FY2025
Operating margin +26.1 pts · Operating income turned positive · Profit turned positive — against Q2 FY2024
Read the filingPublished results
Read the filingHad a director or senior officer leave or join
Read the filingReported another event
Read the filingHeld a shareholder vote
Read the filingQuarterly report for Q1 FY2025
Operating margin −22.6 pts · Operating income turned negative · Profit -94.0% — against Q1 FY2024
Read the filingPublished results
Read the filingYahoo Finance ·
Q2 Earnings Review: Advertising & Marketing Services Stocks Led by Ibotta (NYSE:IBTA)
Yahoo Finance ·
Primary sources and further research