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NASDAQ NMS - GLOBAL MARKET · Textiles, Apparel & Luxury Goods · CIK 0001334036
$120.99
+2.11% · delayed ~15 min
Last price from Oct 22, 2026
$6.07B market value
From Crocs, Inc.'s FY2025 10-K, filed Feb 12, 2026 · read the filing
Crocs makes rubber and plastic products. It took in $4.04B last year, which makes it a mid-sized company. It spends more than it earns — losing about 2 cents on every dollar of sales.
The financial picture is led by accounting, with debt worth watching, while profitability and growth remain weak.
A conclusion from the filings, not a recommendation. Detailed figures and supporting evidence appear in their dedicated sections below.
Recent open-market selling by Rees Andrew, not under a pre-arranged plan.
$4.2M sold in the last 120 days · Read the filing
These are things the company filed or that a published model flagged — not predictions, and not a reason on their own to buy or sell anything.
Financial health
A mixed picture — some clear strengths and some weaknesses.
From Crocs, Inc.'s FY2025 annual filing · share price scored separately
Largest year-over-year changes in FY2025
Operating income
$1.02B → $149.5M
Profit
$950.1M → -$81.2M
Operating margin
24.9% → 3.7%
Profit margin
23.2% → -2.0%
Measured against FY2024, from the 10-K filed Feb 12, 2026
Deteriorated: -85.4%
$1.02B to $149.5MCritical
Why it matters: Profit from running the business, before interest and tax. Less exposed than profit to one-off financing and tax items, so a clearer read on the business itself.
Deteriorated: turned negative
$950.1M to -$81.2MCritical
Why it matters: Profit swings far more than sales do, and one-off items — a legal settlement, a tax charge, an asset sale — move it without the underlying business changing.
How the latest move compares (quote delayed ~15 min), and what was published around it
CROX rose 2.11% on the latest quote. The average Consumer Discretionary company tracked here moved +2.31%, and the S&P 500 −1.04%. That is in line with its sector and 3.2 points above the market.
Expectations
Not from the filings — what other people are betting on, and what the price already assumes.
The growth rate someone buying today is paying for, against what the company has delivered
At today's price, the market is paying for free cash flow to shrink by about 2% a year for the next 10 years. Over the last 9 years it grew by about 50% a year.
The essentials
Each answered from the filings, with the numbers behind it.
No. It lost $81.2M last year, losing about 2 cents on every dollar of sales.
No. Sales shrank 1.5% last year.
No. At its current cash flow it could clear its debt in about 1.5 years. For every $1 it owes, it owns $1.45 in assets. Its operating profit covers the interest 1.69x over, which is not much room.
Core operating and valuation reference metrics
Income
This company pays no dividend. It keeps its profits and reinvests them in the business instead, so any return would have to come from the share price.
Figures from the FY2025 annual filing
Last year it lost $81.2M and generated $710.4M of cash from operations.
Reported annual figures
As reported to the SEC, in USD. Hover or show sources to see where each figure came from.
| Income statement | FY202510-K · Feb 12, 2026Filing for FY2025 | FY202410-K · Feb 12, 2026Filing for FY2024 | FY202310-K · Feb 15, 2024Filing for FY2023 | FY202210-K · Feb 16, 2023Filing for FY2022 | FY202110-K · Feb 16, 2022Filing for FY2021 | ChangeFY2025 vs FY2024 |
|---|---|---|---|---|---|---|
| RevenueWhat is this? | $4.04B | $4.10B | $3.96B | $3.55B | $2.31B | −1.5% |
| Cost of revenue | $1.68B | $1.69B | $1.75B | $1.69B | $893.2M | −0.5% |
| Gross profit | $2.36B | $2.41B | $2.21B | $1.86B | $1.42B | −2.2% |
| Gross marginGross profit ÷ revenueWhat is this? | 58.3% | 58.8% | 55.8% | 52.3% | 61.4% | −0.4 pts |
| Selling, general and administrative | $1.47B | $1.36B | $1.16B | $1.01B | $737.2M | +7.7% |
| Operating income | $149.5M | $1.02B | $1.04B | $850.8M | $683.1M | −85.4% |
| Operating marginOperating income ÷ revenueWhat is this? | 3.7% | 24.9% | 26.2% | 23.9% | 29.5% | −21.2 pts |
| Interest expense | $88.3M | $109.3M | $161.4M | $136.2M | $21.6M | −19.2% |
| Income before tax | $73.0M | $910.6M | $876.3M | $718.5M | $663.8M | −92.0% |
| Net income | -$81.2M | $950.1M | $792.6M | $540.2M | $725.7M | n/m |
| Net marginNet income ÷ revenueWhat is this? | -2.0% | 23.2% | 20.0% | 15.2% | 31.4% | −25.2 pts |
| Earnings per shareNet income ÷ shares outstanding at the period end — close to, but not the same as, the reported EPSWhat is this? | $-1.62 | $16.82 | $13.10 | $8.75 | $12.45 | n/m |
† calculated from other reported figures, such as total liabilities as assets minus equity.
This company's latest filing beside its peers' stored scores
| Company | Health | F-Score | Revenue growth | Profit margin | P/E | Debt to equity |
|---|---|---|---|---|---|---|
| CROXCrocs, Inc. · this page | 5.0/10 | 5/9 | -1.5% |
Insider activity, ownership stakes and what's coming — straight from EDGAR, before any article is written about it
Officers, directors and major shareholders must report within two business days of a trade.
Had shares withheld to cover taxes — 4,701 shares at $124.58 ($585.7K)
Holds 81,370 shares after this filing.
Bought on the open market — 885 shares at $112.12 ($99.2K)
Holds 15,259 shares after this filing.
20 recent filings, newest first. Each is labelled from its form and item numbers, not from its wording.
Quarterly report for Q2 FY2026
Operating margin +61.4 pts · Operating income turned positive · Profit turned positive — against Q2 FY2025
Read the filingPublished results · Reported another event
Read the filingWrite down why you are following Crocs, Inc., what has to go right and what would change your mind, then see each new annual report measured against it. Sign in to start one.
Go deeper
Every figure above traces back to a filing in the timeline, each linked to the document itself.
The 56 subsidiaries named in its 10-K, incorporated across 31 places. A filer lists the significant ones and may leave the rest out, so this is the floor rather than the full count.
Every company's figures are checked for internal consistency: the balance sheet adding up, figures sharing one currency, cash flow and share counts within plausible ranges, and how recent the latest annual report is. Nothing here changes a figure.
Financial figures are from CROX's 10-K for fiscal year 2025 (period ending 2025-12-31, filed Feb 12, 2026), reported under the US GAAP taxonomy. View the source filing.
4 of 4 scored areas had enough reported figures to judge
The score averages profitability, growth, debt and accounting. All four had enough reported figures. Cash generation is shown for context and already feeds profitability. Valuation is scored separately, because a share price says nothing about whether the business is sound. 9 of the 9 Piotroski checks could be evaluated. How the score works
Each year scored only from its annual report as it was first filed
| Fiscal year | Health | F-Score | Scored from |
|---|---|---|---|
| FY2025 | 5.0 | 5/9 | 10-K, filed Feb 12, 2026 |
| FY2024 | 9.0 | 7/9 | 10-K, filed Feb 13, 2025 |
| FY2023 | 9.0 | 8/9 | 10-K, filed Feb 15, 2024 |
| FY2022 | 7.0 | 3/9 | 10-K, filed Feb 16, 2023 |
| FY2021 | 9.0 | 7/9 | 10-K, filed Feb 16, 2022 |
| FY2020 | 7.0 | 7/9 | 10-K, filed Feb 23, 2021 |
A later restatement never reaches back into an earlier year, and every year is scored without a share price, so the latest point can differ a little from the headline score, which uses today's price.
Every check behind the three models, and what each one tests
5 of 9 checks passed
Nine yes-or-no tests of whether this year's finances improved on last year's.
3.57
In the safe zone
For this model, above 2.99 is safe and below 1.81 is distress.
Distance from bankruptcy, from a model fitted on companies that did and did not go bust. It describes a balance sheet's shape today; it does not forecast a failure.
-3.36
Below the threshold — nothing unusual flagged
Scores above -1.78 are the ones the model associates with earnings manipulation.
Screens eight accounting ratios for the pattern earnings manipulators tend to leave. A flag is a reason to read the filing closely, never evidence of wrongdoing.
Every figure above comes from the FY2025 filing as filed with the SEC.
Deteriorated: −21.2 pts
24.9% to 3.7%Critical
Why it matters: What survives each sale after running the business. A falling operating margin beside a steady gross margin points at overheads — wages, marketing, research — rather than pricing.
Deteriorated: −25.2 pts
23.2% to -2.0%Critical
Why it matters: What survives to the very end of each sale. Worth reading beside revenue: growing sales on a shrinking margin means the company is buying its growth.
Deteriorated: turned negative
$16.82 to -$1.62Critical
Why it matters: Profit divided by the shares in issue at the period end, so it sits close to but not on the company's own reported figure. It can rise with no growth in profit when the company buys back stock — read it beside the share count.
Improved: -11.2%
56.5M to 50.2MCritical
Why it matters: The company bought back stock, so each remaining holding owns slightly more of it. Worth checking it was not funded by borrowing.
Deteriorated: -28.6%
$923.1M to $659.2MSignificant
Why it matters: Cash left after paying for the plant that produced it — the money genuinely available for dividends, buybacks or paying down debt. Harder to flatter than profit.
Deteriorated: -27.8%
$180.5M to $130.4MSignificant
Why it matters: A falling cash pile is only a warning if the company is consuming it. Paying down debt, buying back stock and paying a dividend all reduce cash by choice.
Changed: -26.1%
$69.3M to $51.2MSignificant
Why it matters: Neither good nor bad on its own. Heavy spending is a company building capacity or a company struggling to stand still, and the two look identical in this figure.
Improved: -8.8%
$1.35B to $1.23BNotable
Why it matters: Rising debt is not automatically bad — borrowing to build something that earns more than the interest is ordinary. It matters when it grows faster than the profit meant to service it.
Q2 FY2026 against Q2 FY2025, from the 10-Q filed Jul 30, 2026 — read it.
Improved: turned positive
-$427.5M to $285.7MCritical
Why it matters: Profit from running the business, before interest and tax. Less exposed than profit to one-off financing and tax items, so a clearer read on the business itself.
Improved: turned positive
-$492.3M to $204.9MCritical
Why it matters: Profit swings far more than sales do, and one-off items — a legal settlement, a tax charge, an asset sale — move it without the underlying business changing.
Improved: +61.4 pts
-37.2% to 24.2%Critical
Why it matters: What survives each sale after running the business. A falling operating margin beside a steady gross margin points at overheads — wages, marketing, research — rather than pricing.
Improved: +60.2 pts
-42.8% to 17.4%Critical
Why it matters: What survives to the very end of each sale. Worth reading beside revenue: growing sales on a shrinking margin means the company is buying its growth.
Improved: turned positive
-$8.98 to $4.26Critical
Why it matters: Profit divided by the shares in issue at the period end, so it sits close to but not on the company's own reported figure. It can rise with no growth in profit when the company buys back stock — read it beside the share count.
Improved: -12.2%
54.8M to 48.1MCritical
Why it matters: The company bought back stock, so each remaining holding owns slightly more of it. Worth checking it was not funded by borrowing.
Deteriorated: -15.1%
$200.6M to $170.3MSignificant
Why it matters: A falling cash pile is only a warning if the company is consuming it. Paying down debt, buying back stock and paying a dividend all reduce cash by choice.
Deteriorated: −2.3 pts
61.7% to 59.4%Notable
Why it matters: What survives each sale before overheads. Falling gross margin usually means the company is discounting or its input costs rose — it is the earliest place pricing pressure shows.
Improved: -5.2%
$1.38B to $1.31BNotable
Why it matters: Rising debt is not automatically bad — borrowing to build something that earns more than the interest is ordinary. It matters when it grows faster than the profit meant to service it.
Q2 FY2026 against Q1 FY2026, from the 10-Q filed Jul 30, 2026 — read it. Quarter-to-quarter moves include seasonal swings — a retailer's holiday quarter — which the year-earlier comparison removes.
Improved: +42.2%
$200.8M to $285.7MCritical
Why it matters: Profit from running the business, before interest and tax. Less exposed than profit to one-off financing and tax items, so a clearer read on the business itself.
Improved: +48.9%
$137.6M to $204.9MCritical
Why it matters: Profit swings far more than sales do, and one-off items — a legal settlement, a tax charge, an asset sale — move it without the underlying business changing.
Improved: +56.1%
$2.73 to $4.26Critical
Why it matters: Profit divided by the shares in issue at the period end, so it sits close to but not on the company's own reported figure. It can rise with no growth in profit when the company buys back stock — read it beside the share count.
Improved: +28.0%
$921.5M to $1.18BSignificant
Why it matters: Sales are what everything else is built on. A fall can be lost customers, lower prices, or a business the company sold — the filing itself says which.
Improved: +34.0%
$522.9M to $700.7MSignificant
Why it matters: What is left of sales after the direct cost of producing them. It normally moves with revenue, so a move out of step with revenue is the part worth noticing.
Improved: +30.1%
$130.9M to $170.3MSignificant
Why it matters: A falling cash pile is only a warning if the company is consuming it. Paying down debt, buying back stock and paying a dividend all reduce cash by choice.
Improved: +2.7 pts
56.8% to 59.4%Notable
Why it matters: What survives each sale before overheads. Falling gross margin usually means the company is discounting or its input costs rose — it is the earliest place pricing pressure shows.
Improved: +2.4 pts
21.8% to 24.2%Notable
Why it matters: What survives each sale after running the business. A falling operating margin beside a steady gross margin points at overheads — wages, marketing, research — rather than pricing.
Improved: +2.4 pts
14.9% to 17.4%Notable
Why it matters: What survives to the very end of each sale. Worth reading beside revenue: growing sales on a shrinking margin means the company is buying its growth.
Improved: -4.6%
50.4M to 48.1MNotable
Why it matters: The company bought back stock, so each remaining holding owns slightly more of it. Worth checking it was not funded by borrowing.
3 other measures barely moved. Figures compare the two most recent annual filings — read the latest one. Moves are graded on fixed lines — 5%, 15% and 40% for amounts, and 1, 3 and 8 points for margins — as notable, significant or critical. Nothing here reads the management commentary, which is where a company explains its own numbers.
These coincide with the move in time. None is presented as its cause: a price can move on news that names no company, on the wider market, or on trading that no document records.
Filter by minute, hour, day or week — or compare against peers
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Discounted at 8%–10% a year, with growth settling to 2.5% after 10 years. Those rates are ordinary choices, not measurements: across that range the assumed growth works out between -4% and -1%. This describes what the price implies — it is not a forecast, and not a view on whether the price is right.
Opinions from 23 analysts covering this company, as of . Their views, not this site's.
Of 23 analysts publishing on this company, 6 say strong buy, 7 say buy, 9 say hold and 1 say sell. Analysts are paid to publish a view and are wrong often; the split above says how much they agree with each other, which is the part a single headline rating hides.
Published by Finnhub. Analyst coverage skews towards larger companies and towards optimism — sell ratings are rare across the whole market, so a company with none is ordinary rather than endorsed.
Measured on and published about a week later — this is a fortnightly snapshot, not a live position.
About 9.9% of this company's shares have been borrowed and sold by people expecting to buy them back cheaper. That is a bet the price falls. Those people can be wrong, and when a heavily shorted share rises they have to buy it back, which pushes it up further.
Collected by FINRA from broker-dealers twice a month. It counts positions, not intentions, and some of it is hedging rather than a directional bet against the company.
Nothing in this section is a figure this company reported about itself. These are expectations and positions — what the price implies, what analysts have published, what short sellers are betting, and what large funds held at the last count. WylthIQ reports them; it does not endorse them, does not forecast prices, and takes no view on whether any of them will turn out to be right.
Trailing P/E is not meaningful because the latest trailing earnings are zero or negative. The price-to-book and price-to-sales figures below still provide reference points.
Nothing unusual. Its accounting patterns look like those of companies that report earnings straightforwardly.
| -2.0% |
| — |
| 2.23x |
| NKENIKE, Inc. | 7.0/10 | 5/9 | 0.2% | 6.7% | 18.25x | 1.58x |
|---|
| DECKDECKERS OUTDOOR CORP | 8.7/10 | 6/8 | 9.8% | 18.7% | 11.66x | 0.48x |
|---|
| Median of peers | 7.8/10 | — | 5.0% | 12.7% | 14.95x | 1.03x |
|---|
Peers come from the company's industry classification. A difference describes the companies; it does not rank them.
Bought on the open market — 680 shares at $111.49 ($75.8K)
Holds 680 shares after this filing.
Bought on the open market — 1,000 shares at $109.27 ($109.3K)
Holds 112,063 shares after this filing.
Bought on the open market — 3,000 shares at $109.42 ($328.3K)
Holds 93,249 shares after this filing.
Sold on the open market — 5,796 shares at $137.41 ($796.5K)
Holds 737,497 shares after this filing.
Sold on the open market — 4,204 shares at $137.96 ($580.0K)
Holds 733,293 shares after this filing.
Sold on the open market — 928 shares at $139.04 ($129.0K)
Holds 732,365 shares after this filing.
Sold on the open market — 9,576 shares at $138.38 ($1.3M)
Holds 722,789 shares after this filing.
Sold on the open market — 8,696 shares at $139.39 ($1.2M)
Holds 714,093 shares after this filing.
Sold on the open market — 800 shares at $140.02 ($112.0K)
Holds 713,293 shares after this filing.
Exercised stock options — 200,000 shares at $6.98 ($1.4M)
Holds 675,789 shares after this filing.
Had shares withheld to cover taxes — 105,610 shares at $141.19 ($14.9M)
Holds 570,179 shares after this filing.
Notice filed ahead of a planned sale — the sale itself has not necessarily happened yet.
Filed notice to sell 19,072 shares ($2.6M) on or after .
Shares originally obtained via Performance Stock Units.
Filed notice to sell 10,928 shares ($1.5M) on or after .
Shares originally obtained via Performance Stock Units.
Filed notice to sell 10,000 shares ($1.4M) on or after .
Shares originally obtained via Performance Stock Units.
Not investment advice, and not a signal to act on by itself — a filing says what happened, not why, and insiders trade for ordinary reasons having nothing to do with where they think the company is headed.
Had a director or senior officer leave or join · Held a shareholder vote
Quarterly report for Q1 FY2026
Operating margin −2.0 pts · Shares in issue -10.2% · Free cash flow $16.3M wider — against Q1 FY2025
Read the filingPublished results
Read the filingProxy statement for a shareholder meeting
Read the filingAnnual report for FY2025
Operating margin −21.2 pts · Operating income -85.4% · Profit turned negative — against FY2024
Read the filingPublished results
Read the filingQuarterly report for Q3 FY2025
Revenue -6.2% · Operating margin −4.6 pts · Shares in issue -10.4% — against Q3 FY2024
Read the filingPublished results
Read the filingHad a director or senior officer leave or join · Made a Regulation FD disclosure
Read the filingQuarterly report for Q2 FY2025
Operating margin −66.5 pts · Operating income turned negative · Profit turned negative — against Q2 FY2024
Read the filingPublished results
Read the filingHeld a shareholder vote
Read the filingHad a director or senior officer leave or join · Made a Regulation FD disclosure
Read the filingQuarterly report for Q1 FY2025
Free cash flow $39.3M wider · Shares in issue -7.6% · Profit +5.0% — against Q1 FY2024
Read the filingPublished results
Read the filingProxy statement for a shareholder meeting
Read the filingHad a director or senior officer leave or join
Read the filingAnnual report for FY2024
Operating margin −1.3 pts · Capital spending -40.0% · Profit +19.9% — against FY2023
Read the filingThe first 40 of 56. The rest are in the exhibit.
Source: Exhibit 21 of the 10-K filed 2026-02-12. These are legal entities, not brands or acquisitions — a company that bought a business may hold it inside an entity named here, or inside one small enough that the rule does not require naming it at all.
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