How comparing works here

How do I compare two companies?

Type the tickers into the box above — up to five at once. Every row is read from the companies' own annual filings, so a comparison shows the same measure computed the same way for each of them rather than whatever each company chose to highlight.

Can I compare an ETF with a stock?

Yes, and the table changes to suit. Two funds are compared on cost, income, spread and record, because revenue growth and debt mean nothing for a fund. A fund against a company shows only what both of them have.

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Put up to 4 companies, funds, commodities or coins next to each other — health, valuation, growth and performance.

Every row is computed the same way for every column, from each company's own annual filing, so a comparison is not a collection of whichever figures each of them chose to put in a press release. Funds are compared on what a fund is actually judged on: cost, income, spread and record.

Relative performance

Rebased so every symbol starts at 0%

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Side by side

Latest annual figures from each company's filings

MetricMGNIMAGNITE, INC.OMCOMNICOM GROUP INC.TTDTrade Desk, Inc.NIQNIQ Global Intelligence plcMedian of the restexcluding MGNI
TypeCompanyCompanyCompanyCompany
Price
$23.13▼ 0.49 (2.07%)
$82.56▲ 2.06 (2.56%)
$13.16▲ 0.57 (4.53%)
$19.87▲ 0.78 (4.09%)
Health scoreComposite of profitability, growth, debt and accounting quality.7.0/103.0/108.7/105.0/105.0/10
Market value$3.31B$25.85B$6.43B$5.86B
Revenue$714.0M$17.27B$2.90B$4.20B
Profit$144.6M-$54.5M$443.3M-$353.3M
Revenue growthChange in sales versus the prior year.6.9%10.1%18.5%5.7%10.1%
Gross marginShare of sales left after the direct cost of producing them.62.7%8.5%78.6%55.6%55.6%
Operating marginShare of sales left after running the business, before interest and tax.13.7%2.6%20.3%2.0%2.6%
Profit marginProfit kept from each dollar of sales.20.3%-0.3%15.3%-8.4%-0.3%
Free cash flow marginCash left after capital spending, as a share of sales.23.2%16.1%27.5%6.3%16.1%
Return on equityProfit against the owners' stake in the company.15.7%-0.5%17.8%-35.7%-0.5%
Return on invested capital (approx.)Operating profit after tax against equity plus debt, less cash. Cash here excludes short-term investments, so this runs low for cash-rich companies.8.3%2.4%21.7%1.7%2.4%
P/E ratioPrice paid per dollar of annual profit.22.87x—14.50x—14.50x
EV / EBITDA (approx.)Market value plus debt less cash, against operating profit before depreciation. Cash excludes short-term investments, so this runs high for cash-rich companies.21.88x47.99x—12.47x30.23x
Price to book3.59x2.15x2.59x5.93x2.59x
Debt to equityTotal liabilities compared with owners' stake.2.43x3.52x1.48x5.64x3.52x
Piotroski F-ScoreNine checks of financial strength. Higher is stronger.7/93/96/86/96.0
Bankruptcy riskAltman Z-Score zone.distressdistresssafedistress

How MGNI compares with the others

  • MGNI's operating margin of 13.7% is higher than the median of the other companies selected (2.6%).
  • Its revenue grew more slowly than the median of the other companies selected: 6.9% against 10.1%.
  • It trades at a higher P/E than the other company selected: 22.9x against 14.5x.
  • Its liabilities are lower relative to equity than the median of the other companies selected: 2.4x against 3.5x.

Measured against the other companies entered, from each one's latest annual filing. A difference describes the companies; it does not rank them.