How comparing works here

How do I compare two companies?

Type the tickers into the box above — up to five at once. Every row is read from the companies' own annual filings, so a comparison shows the same measure computed the same way for each of them rather than whatever each company chose to highlight.

Can I compare an ETF with a stock?

Yes, and the table changes to suit. Two funds are compared on cost, income, spread and record, because revenue growth and debt mean nothing for a fund. A fund against a company shows only what both of them have.

Side by side

Compare

Put up to 4 companies, funds, commodities or coins next to each other — health, valuation, growth and performance.

Every row is computed the same way for every column, from each company's own annual filing, so a comparison is not a collection of whichever figures each of them chose to put in a press release. Funds are compared on what a fund is actually judged on: cost, income, spread and record.

Relative performance

Rebased so every symbol starts at 0%

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Side by side

Latest annual figures from each company's filings

MetricFLNTFluent, Inc.BOCBOSTON OMAHA CorpADVAdvantage Solutions Inc.TTGTTechTarget, Inc.Median of the restexcluding FLNT
TypeCompanyCompanyCompanyCompany
Price
$2.75▼ 0.03 (1.08%)
$12.64▲ 0.11 (0.88%)
$28.30▲ 0.60 (2.17%)
$3.78▲ 0.10 (2.72%)
Health scoreComposite of profitability, growth, debt and accounting quality.4.0/105.0/104.0/104.7/104.7/10
Market value$81.5M$397.1M$389.0M$273.3M
Revenue$208.8M$114.4M$3.54B$486.8M
Profit-$27.2M-$12.4M-$227.7M-$1.01B
Revenue growthChange in sales versus the prior year.-18.0%5.6%-0.7%70.9%5.6%
Gross marginShare of sales left after the direct cost of producing them.24.5%65.8%14.0%60.2%60.2%
Operating marginShare of sales left after running the business, before interest and tax.-9.7%-3.4%-3.6%-210.7%-3.6%
Profit marginProfit kept from each dollar of sales.-13.0%-10.9%-6.4%-207.1%-10.9%
Free cash flow marginCash left after capital spending, as a share of sales.-0.7%-8.8%1.6%3.3%1.6%
Return on equityProfit against the owners' stake in the company.-149.2%-2.4%-41.1%-169.6%-41.1%
Return on invested capital (approx.)Operating profit after tax against equity plus debt, less cash. Cash here excludes short-term investments, so this runs low for cash-rich companies.-40.3%-0.6%-5.0%-146.3%-5.0%
P/E ratioPrice paid per dollar of annual profit.—————
EV / EBITDA (approx.)Market value plus debt less cash, against operating profit before depreciation. Cash excludes short-term investments, so this runs high for cash-rich companies.—31.87x——31.87x
Price to book4.48x0.77x0.70x0.46x0.70x
Debt to equityTotal liabilities compared with owners' stake.3.89x0.34x4.04x0.58x0.58x
Piotroski F-ScoreNine checks of financial strength. Higher is stronger.5/94/96/95/85.0
Bankruptcy riskAltman Z-Score zone.distresssafedistressdistress

How FLNT compares with the others

  • FLNT's operating margin of -9.7% is lower than the median of the other companies selected (-3.6%).
  • Its revenue grew more slowly than the median of the other companies selected: -18.0% against 5.6%.
  • Its liabilities are higher relative to equity than the median of the other companies selected: 3.9x against 0.6x.

Measured against the other companies entered, from each one's latest annual filing. A difference describes the companies; it does not rank them.