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NYSE MKT LLC · Technology · CIK 0000829323
$0.42
+2.44% · delayed ~15 min
Last price from Oct 21, 2026
$6.2M market value
From Inuvo, Inc.'s FY2025 10-K, filed Mar 5, 2026 · read the filing
Inuvo provides business and staffing services. It took in $86.2M last year, which makes it a small company. It spends more than it earns — losing about 6 cents on every dollar of sales.
The financial picture is mixed, with growth needing attention and profitability and debt weaker.
A conclusion from the filings, not a recommendation. Detailed figures and supporting evidence appear in their dedicated sections below.
A published bankruptcy-risk model places it in its distress range. This is a statistical reading, not a forecast.
Altman Z-Score -25.81
These are things the company filed or that a published model flagged — not predictions, and not a reason on their own to buy or sell anything.
Financial health
Several areas of financial weakness.
From Inuvo, Inc.'s FY2025 annual filing · share price scored separately
Largest year-over-year changes in FY2025
Gross margin
85.6% → 74.5%
Free cash flow
-$1.6M → -$3.4M
Operating income
-$5.5M → -$6.7M
Earnings per share
-$0.41 → -$0.35
Measured against FY2024, from the 10-K filed Mar 5, 2026
Deteriorated: −11.2 pts
85.6% to 74.5%Critical
Why it matters: What survives each sale before overheads. Falling gross margin usually means the company is discounting or its input costs rose — it is the earliest place pricing pressure shows.
How the latest move compares (quote delayed ~15 min), and what was published around it
INUV rose 2.44% on the latest quote. The average Industrials company tracked here moved +0.37%, and the S&P 500 −1.04%. That is 2.1 points above its sector and 3.5 points above the market.
No filing from INUV and no news item about it appeared in the last 3 days.
These coincide with the move in time. None is presented as its cause: a price can move on news that names no company, on the wider market, or on trading that no document records.
Filter by minute, hour, day or week — or compare against peers
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Expectations
Not from the filings — what other people are betting on, and what the price already assumes.
Opinions from 10 analysts covering this company, as of . Their views, not this site's.
Of 10 analysts publishing on this company, 3 say strong buy, 6 say buy and 1 say hold. Analysts are paid to publish a view and are wrong often; the split above says how much they agree with each other, which is the part a single headline rating hides.
Published by Finnhub. Analyst coverage skews towards larger companies and towards optimism — sell ratings are rare across the whole market, so a company with none is ordinary rather than endorsed.
The essentials
Each answered from the filings, with the numbers behind it.
No. It lost $5.1M last year, losing about 6 cents on every dollar of sales.
Barely. Sales were roughly flat, up 2.9%.
Manageable. For every $1 it owes, it owns $1.68 in assets. A bankruptcy-risk model also places it in its distress range.
Core operating and valuation reference metrics
Income
This company pays no dividend. It keeps its profits and reinvests them in the business instead, so any return would have to come from the share price.
Figures from the FY2025 annual filing
Last year it lost $5.1M and generated -$1.8M of cash from operations.
Reported annual figures
As reported to the SEC, in USD. Hover or show sources to see where each figure came from.
| Income statement | FY202510-K · Mar 5, 2026Filing for FY2025 | FY202410-K · Mar 5, 2026Filing for FY2024 | FY202310-K · Feb 27, 2025Filing for FY2023 | FY202210-K · Feb 29, 2024Filing for FY2022 | FY202110-K · Mar 10, 2023Filing for FY2021 | ChangeFY2025 vs FY2024 |
|---|---|---|---|---|---|---|
| RevenueWhat is this? | $86.2M | $83.8M | $73.9M | $75.6M | $59.8M | +2.9% |
| Cost of revenue | $22.0M | $12.0M | $10.5M | $30.2M | $15.9M | +82.8% |
| Gross profit | $64.2M | $71.8M | $63.4M | $45.4M | $43.9M | −10.5% |
| Gross marginGross profit ÷ revenueWhat is this? | 74.5% | 85.6% | 85.8% | 60.0% | 73.4% | −11.2 pts |
| Selling, general and administrative | $6.9M | $5.5M | $8.1M | $8.6M | $7.2M | +25.0% |
| Operating income | -$6.7M | -$5.5M | -$10.4M | -$12.6M | -$7.8M | −21.4% |
| Operating marginOperating income ÷ revenueWhat is this? | -7.8% | -6.6% | -14.1% | -16.7% | -13.0% | −1.2 pts |
| Income before tax | — | -$5.8M | -$10.4M | — | — | — |
| Net income | -$5.1M | -$5.8M | -$10.4M | -$13.1M | -$7.6M | +11.6% |
| Net marginNet income ÷ revenueWhat is this? | -5.9% | -6.9% | -14.1% | -17.3% | -12.7% | +1.0 pts |
| Earnings per shareNet income ÷ shares outstanding at the period end — close to, but not the same as, the reported EPSWhat is this? | $-0.3466 | $-0.4101 | $-0.0753 | $-0.1091 | $-0.064 | +15.5% |
† calculated from other reported figures, such as total liabilities as assets minus equity.
Insider activity, ownership stakes and what's coming — straight from EDGAR, before any article is written about it
Officers, directors and major shareholders must report within two business days of a trade.
Exercised stock options — 41,666 shares
Holds 44,666 shares after this filing.
Had shares withheld to cover taxes — 12,024 shares at $0.58 ($7.0K)
Holds 32,642 shares after this filing.
20 recent filings, newest first. Each is labelled from its form and item numbers, not from its wording.
Had a director or senior officer leave or join · Published results · Made a Regulation FD disclosure
Read the filingQuarterly report for Q2 FY2026
Revenue -66.8% · Operating margin −31.4 pts · Gross profit -80.5% — against Q2 FY2026
Read the filingWrite down why you are following Inuvo, Inc., what has to go right and what would change your mind, then see each new annual report measured against it. Sign in to start one.
Go deeper
Every figure above traces back to a filing in the timeline, each linked to the document itself.
The 10 subsidiaries named in its 10-K, incorporated across 6 places. A filer lists the significant ones and may leave the rest out, so this is the floor rather than the full count.
Every company's figures are checked for internal consistency: the balance sheet adding up, figures sharing one currency, cash flow and share counts within plausible ranges, and how recent the latest annual report is. Nothing here changes a figure.
Financial figures are from INUV's 10-K for fiscal year 2025 (period ending 2025-12-31, filed Mar 5, 2026), reported under the US GAAP taxonomy. View the source filing. Total liabilities were not tagged directly and were calculated as assets minus equity.
3 of 4 scored areas had enough reported figures to judge
The score averages profitability, growth, debt and accounting. Accounting had too few reported figures and is left out of the average rather than counted as a weakness, so a company is never marked down for a figure it did not publish. Cash generation is shown for context and already feeds profitability. Valuation is scored separately, because a share price says nothing about whether the business is sound. 8 of the 9 Piotroski checks could be evaluated. How the score works
Each year scored only from its annual report as it was first filed
| Fiscal year | Health | F-Score | Scored from |
|---|---|---|---|
| FY2025 | 3.3 | 3/8 | 10-K, filed Mar 5, 2026 |
| FY2024 | 3.3 | 5/8 | 10-K, filed Feb 27, 2025 |
| FY2023 | 2.0 | 4/8 | 10-K, filed Feb 29, 2024 |
| FY2022 | 4.7 | 3/8 | 10-K, filed Mar 10, 2023 |
| FY2021 | 4.7 | 3/8 | 10-K, filed Mar 17, 2022 |
| FY2020 | 4.0 | 5/9 | 10-K, filed Feb 11, 2021 |
A later restatement never reaches back into an earlier year, and every year is scored without a share price, so the latest point can differ a little from the headline score, which uses today's price.
Every check behind the three models, and what each one tests
3 of 8 checks passed
Nine yes-or-no tests of whether this year's finances improved on last year's. One could not be evaluated and is excluded from the total rather than counted as a failure.
-25.81
In the distress zone
For this model, above 2.6 is safe and below 1.1 is distress.
Distance from bankruptcy, from a model fitted on companies that did and did not go bust. It describes a balance sheet's shape today; it does not forecast a failure.
not reported — This company has not reported enough of the required figures to calculate this score.
This company has not reported enough of the required figures to calculate this score.
Screens eight accounting ratios for the pattern earnings manipulators tend to leave. A flag is a reason to read the filing closely, never evidence of wrongdoing.
Every figure above comes from the FY2025 filing as filed with the SEC.
Deteriorated: $1.8M wider
-$1.6M to -$3.4MCritical
Why it matters: Cash left after paying for the plant that produced it — the money genuinely available for dividends, buybacks or paying down debt. Harder to flatter than profit.
Deteriorated: $1.2M wider
-$5.5M to -$6.7MSignificant
Why it matters: Profit from running the business, before interest and tax. Less exposed than profit to one-off financing and tax items, so a clearer read on the business itself.
Improved: $0.06 narrower
-$0.41 to -$0.35Significant
Why it matters: Profit divided by the shares in issue at the period end, so it sits close to but not on the company's own reported figure. It can rise with no growth in profit when the company buys back stock — read it beside the share count.
Improved: +15.5%
$2.5M to $2.8MSignificant
Why it matters: A falling cash pile is only a warning if the company is consuming it. Paying down debt, buying back stock and paying a dividend all reduce cash by choice.
Deteriorated: -10.5%
$71.8M to $64.2MNotable
Why it matters: What is left of sales after the direct cost of producing them. It normally moves with revenue, so a move out of step with revenue is the part worth noticing.
Improved: $666.3K narrower
-$5.8M to -$5.1MNotable
Why it matters: Profit swings far more than sales do, and one-off items — a legal settlement, a tax charge, an asset sale — move it without the underlying business changing.
Deteriorated: −1.2 pts
-6.6% to -7.8%Notable
Why it matters: What survives each sale after running the business. A falling operating margin beside a steady gross margin points at overheads — wages, marketing, research — rather than pricing.
Deteriorated: +4.6%
14.1M to 14.7MNotable
Why it matters: New shares divide the same company into more pieces, so each existing holding owns slightly less of it. Often pay for staff or an acquisition rather than anything wrong.
Changed: -13.8%
$1.9M to $1.6MNotable
Why it matters: Neither good nor bad on its own. Heavy spending is a company building capacity or a company struggling to stand still, and the two look identical in this figure.
Q2 FY2026 against Q2 FY2026, from the 10-Q filed Aug 11, 2026 — read it.
Deteriorated: -66.8%
$22.7M to $7.5MCritical
Why it matters: Sales are what everything else is built on. A fall can be lost customers, lower prices, or a business the company sold — the filing itself says which.
Deteriorated: -80.5%
$17.1M to $3.3MCritical
Why it matters: What is left of sales after the direct cost of producing them. It normally moves with revenue, so a move out of step with revenue is the part worth noticing.
Deteriorated: $998.7K wider
-$2.0M to -$3.0MCritical
Why it matters: Profit from running the business, before interest and tax. Less exposed than profit to one-off financing and tax items, so a clearer read on the business itself.
Deteriorated: $2.5M wider
-$1.5M to -$4.0MCritical
Why it matters: Profit swings far more than sales do, and one-off items — a legal settlement, a tax charge, an asset sale — move it without the underlying business changing.
Deteriorated: −31.2 pts
75.4% to 44.2%Critical
Why it matters: What survives each sale before overheads. Falling gross margin usually means the company is discounting or its input costs rose — it is the earliest place pricing pressure shows.
Deteriorated: −31.4 pts
-9.0% to -40.4%Critical
Why it matters: What survives each sale after running the business. A falling operating margin beside a steady gross margin points at overheads — wages, marketing, research — rather than pricing.
Deteriorated: −47.0 pts
-6.6% to -53.6%Critical
Why it matters: What survives to the very end of each sale. Worth reading beside revenue: growing sales on a shrinking margin means the company is buying its growth.
Deteriorated: $0.17 wider
-$0.10 to -$0.27Critical
Why it matters: Profit divided by the shares in issue at the period end, so it sits close to but not on the company's own reported figure. It can rise with no growth in profit when the company buys back stock — read it beside the share count.
Deteriorated: -58.5%
$2.1M to $886.5KCritical
Why it matters: A falling cash pile is only a warning if the company is consuming it. Paying down debt, buying back stock and paying a dividend all reduce cash by choice.
Deteriorated: +2.6%
14.5M to 14.8MNotable
Why it matters: New shares divide the same company into more pieces, so each existing holding owns slightly less of it. Often pay for staff or an acquisition rather than anything wrong.
Q2 FY2026 against Q1 FY2026, from the 10-Q filed Aug 11, 2026 — read it. Quarter-to-quarter moves include seasonal swings — a retailer's holiday quarter — which the year-earlier comparison removes.
Deteriorated: turned negative
$1.9M to -$4.0MCritical
Why it matters: Profit swings far more than sales do, and one-off items — a legal settlement, a tax charge, an asset sale — move it without the underlying business changing.
Improved: +8.6 pts
-49.0% to -40.4%Critical
Why it matters: What survives each sale after running the business. A falling operating margin beside a steady gross margin points at overheads — wages, marketing, research — rather than pricing.
Deteriorated: −77.5 pts
23.9% to -53.6%Critical
Why it matters: What survives to the very end of each sale. Worth reading beside revenue: growing sales on a shrinking margin means the company is buying its growth.
Deteriorated: turned negative
$0.13 to -$0.27Critical
Why it matters: Profit divided by the shares in issue at the period end, so it sits close to but not on the company's own reported figure. It can rise with no growth in profit when the company buys back stock — read it beside the share count.
Deteriorated: -69.3%
$2.9M to $886.5KCritical
Why it matters: A falling cash pile is only a warning if the company is consuming it. Paying down debt, buying back stock and paying a dividend all reduce cash by choice.
Improved: $838.7K narrower
-$3.9M to -$3.0MSignificant
Why it matters: Profit from running the business, before interest and tax. Less exposed than profit to one-off financing and tax items, so a clearer read on the business itself.
Deteriorated: -9.2%
$3.7M to $3.3MNotable
Why it matters: What is left of sales after the direct cost of producing them. It normally moves with revenue, so a move out of step with revenue is the part worth noticing.
Deteriorated: −2.1 pts
46.2% to 44.2%Notable
Why it matters: What survives each sale before overheads. Falling gross margin usually means the company is discounting or its input costs rose — it is the earliest place pricing pressure shows.
2 other measures barely moved. Figures compare the two most recent annual filings — read the latest one. Moves are graded on fixed lines — 5%, 15% and 40% for amounts, and 1, 3 and 8 points for margins — as notable, significant or critical. Nothing here reads the management commentary, which is where a company explains its own numbers.
Measured on and published about a week later — this is a fortnightly snapshot, not a live position.
About 3.3% of this company's shares have been borrowed and sold by people expecting to buy them back cheaper. That is a bet the price falls. Those people can be wrong, and when a heavily shorted share rises they have to buy it back, which pushes it up further.
Collected by FINRA from broker-dealers twice a month. It counts positions, not intentions, and some of it is hedging rather than a directional bet against the company.
Nothing in this section is a figure this company reported about itself. These are expectations and positions — what the price implies, what analysts have published, what short sellers are betting, and what large funds held at the last count. WylthIQ reports them; it does not endorse them, does not forecast prices, and takes no view on whether any of them will turn out to be right.
Trailing P/E is not meaningful because the latest trailing earnings are zero or negative. The price-to-book and price-to-sales figures below still provide reference points.
This company has not reported enough of the required figures to calculate this score.
Exercised stock options — 7,500 shares
Holds 555,416 shares after this filing.
Had shares withheld to cover taxes — 3,112 shares at $1.14 ($3.5K)
Holds 552,304 shares after this filing.
Not investment advice, and not a signal to act on by itself — a filing says what happened, not why, and insiders trade for ordinary reasons having nothing to do with where they think the company is headed.
Made a Regulation FD disclosure
Signed a material agreement · Terminated a material agreement · Took on a direct financial obligation · Sold shares outside a public offering · Reported another event
Read the filingHeld a shareholder vote
Read the filingQuarterly report for Q1 FY2026
Revenue -70.3% · Operating margin −42.3 pts · Gross profit -82.6% — against Q1 FY2026
Read the filingPublished results · Made a Regulation FD disclosure
Read the filingProxy statement for a shareholder meeting
Read the filingSigned a material agreement
Read the filingAnnual report for FY2025
Operating margin −1.2 pts · Gross margin −11.2 pts · Free cash flow $1.8M wider — against FY2024
Read the filingPublished results · Made a Regulation FD disclosure
Read the filingSigned a material agreement
Read the filingReported another event
Read the filingMade a Regulation FD disclosure
Read the filingSigned a material agreement · Had a director or senior officer leave or join · Published results · Made a Regulation FD disclosure
Read the filingSigned a material agreement · Took on a direct financial obligation · Sold shares outside a public offering
Read the filingSigned a material agreement
Read the filingPublished results · Made a Regulation FD disclosure
Read the filingQuarterly report for Q3 FY2025
Operating margin +1.3 pts · Gross margin −15.0 pts · Earnings per share $0.10 wider — against Q3 FY2025
Read the filingMade a Regulation FD disclosure
Read the filingSource: Exhibit 21 of the 10-K filed 2026-03-05. These are legal entities, not brands or acquisitions — a company that bought a business may hold it inside an entity named here, or inside one small enough that the rule does not require naming it at all.
Coverage from the last 30 days
Primary sources and further research