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NASDAQ NMS - GLOBAL MARKET · Consumer products · CIK 0001828962
$6.33
-2.31% · delayed ~15 min
Last price from Oct 21, 2026
$1.34B market value
From Cricut, Inc.'s FY2025 10-K, filed Mar 4, 2026 · read the filing
Cricut makes industrial machinery and equipment. It took in $708.8M last year, which makes it a smaller company. Of every dollar it sells, about 11 cents is left as profit.
The financial picture is led by profitability and debt, while growth remain weak.
A conclusion from the filings, not a recommendation. Detailed figures and supporting evidence appear in their dedicated sections below.
Recent open-market selling by Harmer Ryan, not under a pre-arranged plan.
$57.0K sold in the last 120 days · Read the filing
These are things the company filed or that a published model flagged — not predictions, and not a reason on their own to buy or sell anything.
Financial health
Generally healthy, with a few things to watch.
From Cricut, Inc.'s FY2025 annual filing · share price scored separately
Largest year-over-year changes in FY2025
Dividends paid
$110.0M → $202.1M
Operating income
$76.1M → $96.0M
Profit
$62.8M → $76.7M
Gross margin
49.5% → 55.1%
Measured against FY2024, from the 10-K filed Mar 4, 2026
Changed: +83.8%
$110.0M to $202.1MCritical
Why it matters: Cash handed to shareholders. A rise can be a higher dividend or simply more shares, and a cut is a decision the company explains in its own filing — neither is rated here.
Improved: +26.2%
$76.1M to $96.0MSignificant
Why it matters: Profit from running the business, before interest and tax. Less exposed than profit to one-off financing and tax items, so a clearer read on the business itself.
How the latest move compares (quote delayed ~15 min), and what was published around it
CRCT fell 2.31% on the latest quote. The average Industrials company tracked here moved +0.37%, and the S&P 500 −1.04%. That is 2.7 points below its sector and 1.3 points below the market.
No filing from CRCT and no news item about it appeared in the last 3 days.
These coincide with the move in time. None is presented as its cause: a price can move on news that names no company, on the wider market, or on trading that no document records.
Filter by minute, hour, day or week — or compare against peers
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Expectations
Not from the filings — what other people are betting on, and what the price already assumes.
Opinions from 8 analysts covering this company, as of . Their views, not this site's.
Of 8 analysts publishing on this company, 2 say hold, 4 say sell and 2 say strong sell. Analysts are paid to publish a view and are wrong often; the split above says how much they agree with each other, which is the part a single headline rating hides.
Published by Finnhub. Analyst coverage skews towards larger companies and towards optimism — sell ratings are rare across the whole market, so a company with none is ordinary rather than endorsed.
The essentials
Each answered from the filings, with the numbers behind it.
Yes. It keeps about 11 cents of every dollar of sales as profit, earning $76.7M last year.
No. Sales shrank 0.5% last year.
It does not appear so. For every $1 it owes, it owns $2.45 in assets.
Core operating and valuation reference metrics
Whether the dividend is covered by what the business actually earns
It paid out more than it earned — 263 cents for every dollar of profit. A payment above earnings has to be funded from somewhere else, so it is worth checking whether that can continue. It paid out 101% of the cash its operations generated. It has paid in each of the last 3 years.
WeakNext payment expected around , projected from how regularly it has paid before rather than from a date the company has announced.
Figures from the FY2025 annual filing
Last year it earned $76.7M and generated $200.2M of cash from operations.
Reported annual figures
As reported to the SEC, in USD. Hover or show sources to see where each figure came from.
| Income statement | FY202510-K · Mar 4, 2026Filing for FY2025 | FY202410-K · Mar 5, 2025Filing for FY2024 | FY202310-K · Mar 6, 2024Filing for FY2023 | FY202210-K · Mar 6, 2024Filing for FY2022 | FY202110-K · Mar 6, 2024Filing for FY2021 | ChangeFY2025 vs FY2024 |
|---|---|---|---|---|---|---|
| RevenueWhat is this? | $708.8M | $712.5M | $765.1M | $886.3M | $1.31B | −0.5% |
| Cost of revenue | $318.3M | $359.8M | $421.9M | $536.4M | $848.8M | −11.5% |
| Gross profit | $390.4M | $352.8M | $343.3M | $349.9M | $457.4M | +10.7% |
| Gross marginGross profit ÷ revenueWhat is this? | 55.1% | 49.5% | 44.9% | 39.5% | 35.0% | +5.6 pts |
| Selling, general and administrative | $68.5M | $73.0M | $85.1M | $62.6M | $51.3M | −6.2% |
| Operating income | $96.0M | $76.1M | $70.0M | $80.0M | $192.4M | +26.2% |
| Operating marginOperating income ÷ revenueWhat is this? | 13.5% | 10.7% | 9.1% | 9.0% | 14.7% | +2.9 pts |
| Interest expense | $567.0K | $326.0K | $323.0K | $289.0K | $298.0K | +73.9% |
| Income before tax | $107.9M | $88.9M | $79.8M | $82.0M | $192.4M | +21.4% |
| Net income | $76.7M | $62.8M | $53.6M | $60.7M | $140.5M | +22.1% |
| Net marginNet income ÷ revenueWhat is this? | 10.8% | 8.8% | 7.0% | 6.8% | 10.8% | +2.0 pts |
| Earnings per shareNet income ÷ shares outstanding at the period end — close to, but not the same as, the reported EPSWhat is this? | $0.363 | $0.2946 | $0.2461 | $0.2762 | $0.633 | +23.2% |
† calculated from other reported figures, such as total liabilities as assets minus equity.
This company's latest filing beside its peers' stored scores
| Company | Health | F-Score | Revenue growth | Profit margin | P/E | Debt to equity |
|---|---|---|---|---|---|---|
| CRCTCricut, Inc. · this page | 7.3/10 | 7/8 | -0.5% | 10.8% | 17.44x |
Insider activity, ownership stakes and what's coming — straight from EDGAR, before any article is written about it
Officers, directors and major shareholders must report within two business days of a trade.
Was granted or awarded shares — 3,342 shares at $3.18 ($10.6K)
Holds 1,662,336 shares after this filing.
Sold on the open market — 60,000 shares at $6.50 ($389.9K)
Holds 5,208,740 shares after this filing.
20 recent filings, newest first. Each is labelled from its form and item numbers, not from its wording.
Quarterly report for Q2 FY2026
Revenue -9.2% · Operating margin +12.8 pts · Operating income +57.5% — against Q2 FY2025
Read the filingPublished results · Made a Regulation FD disclosure
Read the filingWrite down why you are following Cricut, Inc., what has to go right and what would change your mind, then see each new annual report measured against it. Sign in to start one.
Go deeper
Every figure above traces back to a filing in the timeline, each linked to the document itself.
Coverage from the last 30 days
Cricut to Announce Third Quarter 2026 Financial Results on November 3, 2026
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Cricut (CRCT) Stock Looks Reasonable Based On Its Earnings Today
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Cricut’s (CRCT) Newest Machine Cuts Deeper, Business Story Gets Complicated
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Every company's figures are checked for internal consistency: the balance sheet adding up, figures sharing one currency, cash flow and share counts within plausible ranges, and how recent the latest annual report is. Nothing here changes a figure.
Financial figures are from CRCT's 10-K for fiscal year 2025 (period ending 2025-12-31, filed Mar 4, 2026), reported under the US GAAP taxonomy. View the source filing.
3 of 4 scored areas had enough reported figures to judge
The score averages profitability, growth, debt and accounting. Accounting had too few reported figures and is left out of the average rather than counted as a weakness, so a company is never marked down for a figure it did not publish. Cash generation is shown for context and already feeds profitability. Valuation is scored separately, because a share price says nothing about whether the business is sound. 8 of the 9 Piotroski checks could be evaluated. How the score works
Each year scored only from its annual report as it was first filed
| Fiscal year | Health | F-Score | Scored from |
|---|---|---|---|
| FY2025 | 7.3 | 7/8 | 10-K, filed Mar 4, 2026 |
| FY2024 | 6.0 | 7/8 | 10-K, filed Mar 5, 2025 |
| FY2023 | 6.0 | 6/8 | 10-K, filed Mar 6, 2024 |
| FY2022 | 6.0 | 6/8 | 10-K, filed Mar 13, 2023 |
| FY2021 | 8.7 | 3/8 | 10-K, filed Mar 9, 2022 |
| FY2020 | 8.7 | 5/5 | 10-K, filed Mar 9, 2022 |
A later restatement never reaches back into an earlier year, and every year is scored without a share price, so the latest point can differ a little from the headline score, which uses today's price.
Every check behind the three models, and what each one tests
7 of 8 checks passed
Nine yes-or-no tests of whether this year's finances improved on last year's. One could not be evaluated and is excluded from the total rather than counted as a failure.
5.73
In the safe zone
For this model, above 2.99 is safe and below 1.81 is distress.
Distance from bankruptcy, from a model fitted on companies that did and did not go bust. It describes a balance sheet's shape today; it does not forecast a failure.
not reported — This company has not reported enough of the required figures to calculate this score.
This company has not reported enough of the required figures to calculate this score.
Screens eight accounting ratios for the pattern earnings manipulators tend to leave. A flag is a reason to read the filing closely, never evidence of wrongdoing.
Every figure above comes from the FY2025 filing as filed with the SEC.
Improved: +22.1%
$62.8M to $76.7MSignificant
Why it matters: Profit swings far more than sales do, and one-off items — a legal settlement, a tax charge, an asset sale — move it without the underlying business changing.
Improved: +5.6 pts
49.5% to 55.1%Significant
Why it matters: What survives each sale before overheads. Falling gross margin usually means the company is discounting or its input costs rose — it is the earliest place pricing pressure shows.
Improved: +23.2%
$0.29 to $0.36Significant
Why it matters: Profit divided by the shares in issue at the period end, so it sits close to but not on the company's own reported figure. It can rise with no growth in profit when the company buys back stock — read it beside the share count.
Improved: +10.7%
$352.8M to $390.4MNotable
Why it matters: What is left of sales after the direct cost of producing them. It normally moves with revenue, so a move out of step with revenue is the part worth noticing.
Improved: +2.9 pts
10.7% to 13.5%Notable
Why it matters: What survives each sale after running the business. A falling operating margin beside a steady gross margin points at overheads — wages, marketing, research — rather than pricing.
Improved: +2.0 pts
8.8% to 10.8%Notable
Why it matters: What survives to the very end of each sale. Worth reading beside revenue: growing sales on a shrinking margin means the company is buying its growth.
Improved: +10.4%
$232.1M to $256.2MNotable
Why it matters: A falling cash pile is only a warning if the company is consuming it. Paying down debt, buying back stock and paying a dividend all reduce cash by choice.
Q2 FY2026 against Q2 FY2025, from the 10-Q filed Aug 5, 2026 — read it.
Improved: +57.5%
$30.1M to $47.4MCritical
Why it matters: Profit from running the business, before interest and tax. Less exposed than profit to one-off financing and tax items, so a clearer read on the business itself.
Improved: +59.5%
$24.5M to $39.1MCritical
Why it matters: Profit swings far more than sales do, and one-off items — a legal settlement, a tax charge, an asset sale — move it without the underlying business changing.
Improved: +15.5 pts
59.0% to 74.5%Critical
Why it matters: What survives each sale before overheads. Falling gross margin usually means the company is discounting or its input costs rose — it is the earliest place pricing pressure shows.
Improved: +12.8 pts
17.5% to 30.3%Critical
Why it matters: What survives each sale after running the business. A falling operating margin beside a steady gross margin points at overheads — wages, marketing, research — rather than pricing.
Improved: +10.8 pts
14.2% to 25.0%Critical
Why it matters: What survives to the very end of each sale. Worth reading beside revenue: growing sales on a shrinking margin means the company is buying its growth.
Improved: +61.8%
$0.12 to $0.19Critical
Why it matters: Profit divided by the shares in issue at the period end, so it sits close to but not on the company's own reported figure. It can rise with no growth in profit when the company buys back stock — read it beside the share count.
Deteriorated: -9.2%
$172.1M to $156.3MNotable
Why it matters: Sales are what everything else is built on. A fall can be lost customers, lower prices, or a business the company sold — the filing itself says which.
Improved: +14.6%
$101.5M to $116.4MNotable
Why it matters: What is left of sales after the direct cost of producing them. It normally moves with revenue, so a move out of step with revenue is the part worth noticing.
Deteriorated: -10.4%
$298.1M to $266.9MNotable
Why it matters: A falling cash pile is only a warning if the company is consuming it. Paying down debt, buying back stock and paying a dividend all reduce cash by choice.
Improved: -1.5%
212.5M to 209.4MNotable
Why it matters: The company bought back stock, so each remaining holding owns slightly more of it. Worth checking it was not funded by borrowing.
Q2 FY2026 against Q1 FY2026, from the 10-Q filed Aug 5, 2026 — read it. Quarter-to-quarter moves include seasonal swings — a retailer's holiday quarter — which the year-earlier comparison removes.
Improved: +107.2%
$22.9M to $47.4MCritical
Why it matters: Profit from running the business, before interest and tax. Less exposed than profit to one-off financing and tax items, so a clearer read on the business itself.
Improved: +92.2%
$20.3M to $39.1MCritical
Why it matters: Profit swings far more than sales do, and one-off items — a legal settlement, a tax charge, an asset sale — move it without the underlying business changing.
Improved: +16.4 pts
58.1% to 74.5%Critical
Why it matters: What survives each sale before overheads. Falling gross margin usually means the company is discounting or its input costs rose — it is the earliest place pricing pressure shows.
Improved: +16.0 pts
14.4% to 30.3%Critical
Why it matters: What survives each sale after running the business. A falling operating margin beside a steady gross margin points at overheads — wages, marketing, research — rather than pricing.
Improved: +12.3 pts
12.7% to 25.0%Critical
Why it matters: What survives to the very end of each sale. Worth reading beside revenue: growing sales on a shrinking margin means the company is buying its growth.
Improved: +92.7%
$0.10 to $0.19Critical
Why it matters: Profit divided by the shares in issue at the period end, so it sits close to but not on the company's own reported figure. It can rise with no growth in profit when the company buys back stock — read it beside the share count.
Improved: +25.6%
$92.7M to $116.4MSignificant
Why it matters: What is left of sales after the direct cost of producing them. It normally moves with revenue, so a move out of step with revenue is the part worth noticing.
Improved: +12.9%
$236.5M to $266.9MNotable
Why it matters: A falling cash pile is only a warning if the company is consuming it. Paying down debt, buying back stock and paying a dividend all reduce cash by choice.
2 other measures barely moved. Figures compare the two most recent annual filings — read the latest one. Moves are graded on fixed lines — 5%, 15% and 40% for amounts, and 1, 3 and 8 points for margins — as notable, significant or critical. Nothing here reads the management commentary, which is where a company explains its own numbers.
Measured on and published about a week later — this is a fortnightly snapshot, not a live position.
About 2.1% of this company's shares have been borrowed and sold by people expecting to buy them back cheaper. That is a bet the price falls. Those people can be wrong, and when a heavily shorted share rises they have to buy it back, which pushes it up further.
Collected by FINRA from broker-dealers twice a month. It counts positions, not intentions, and some of it is hedging rather than a directional bet against the company.
Nothing in this section is a figure this company reported about itself. These are expectations and positions — what the price implies, what analysts have published, what short sellers are betting, and what large funds held at the last count. WylthIQ reports them; it does not endorse them, does not forecast prices, and takes no view on whether any of them will turn out to be right.
The trailing P/E is 12.8x — investors pay $12.8 for each $1 of trailing profit.
This company has not reported enough of the required figures to calculate this score.
| 0.69x |
| WHRWHIRLPOOL CORP /DE/ | 5.0/10 | 6/9 | -6.5% | 2.0% | 5.07x | 4.87x |
|---|
| Median of peers | 5.0/10 | — | -6.5% | 2.0% | 5.07x | 4.87x |
|---|
Peers come from the company's industry classification. A difference describes the companies; it does not rank them.
Sold on the open market — 60,000 shares at $6.52 ($391.1K)
Holds 5,148,740 shares after this filing.
Sold on the open market — 60,000 shares at $6.43 ($386.1K)
Holds 5,088,740 shares after this filing.
Sold on the open market — 60,000 shares at $5.62 ($337.4K)
Holds 5,537,105 shares after this filing.
Sold on the open market — 60,000 shares at $5.55 ($333.3K)
Holds 5,477,105 shares after this filing.
Sold on the open market — 60,000 shares at $5.68 ($340.5K)
Holds 5,417,105 shares after this filing.
Sold on the open market — 60,000 shares at $5.61 ($336.3K)
Holds 5,597,105 shares after this filing.
Sold on the open market — 60,000 shares at $5.79 ($347.6K)
Holds 5,717,105 shares after this filing.
Sold on the open market — 60,000 shares at $5.85 ($350.9K)
Holds 5,657,105 shares after this filing.
Sold on the open market — 10,000 shares at $5.70 ($57.0K)
Holds 314,428 shares after this filing.
Notice filed ahead of a planned sale — the sale itself has not necessarily happened yet.
Filed notice to sell 180,000 shares ($1.1M) on or after .
Shares originally obtained via Acquired as compensation -- Restricted Stock Units.
Filed notice to sell 180,000 shares ($1.2M) on or after .
Shares originally obtained via Acquired as compensation -- Restricted Stock Units.
Filed notice to sell 180,000 shares ($1.0M) on or after .
Shares originally obtained via Acquired as compensation -- Restricted Stock Units.
Filed notice to sell 180,000 shares ($1.0M) on or after .
Shares originally obtained via Acquired as compensation -- Restricted Stock Units.
Filed notice to sell 10,000 shares ($57.0K) on or after .
Shares originally obtained via Restricted Stock Vesting.
Filed notice to sell 60,000 shares ($325.8K) on or after .
Shares originally obtained via Acquired as compensation -- Restricted Stock Units.
Estimated from how often this has happened before, not a confirmed date.
Not investment advice, and not a signal to act on by itself — a filing says what happened, not why, and insiders trade for ordinary reasons having nothing to do with where they think the company is headed.
Held a shareholder vote
Quarterly report for Q1 FY2026
Operating margin −3.7 pts · Operating income -22.0% · Profit -15.0% — against Q1 FY2024
Read the filingPublished results · Made a Regulation FD disclosure
Read the filingProxy statement for a shareholder meeting
Read the filingAnnual report for FY2025
Operating margin +2.9 pts · Dividends paid +83.8% · Operating income +26.2% — against FY2024
Read the filingAnnual report for FY2025
Operating margin +2.9 pts · Dividends paid +83.8% · Operating income +26.2% — against FY2024
Read the filingPublished results · Made a Regulation FD disclosure
Read the filingQuarterly report for Q3 FY2025
Operating margin +7.0 pts · Operating income +113.8% · Profit +78.6% — against Q3 FY2024
Read the filingPublished results · Made a Regulation FD disclosure
Read the filingQuarterly report for Q2 FY2025
Operating margin +1.8 pts · Cash +52.4% · Profit +23.9% — against Q2 FY2024
Read the filingPublished results · Made a Regulation FD disclosure
Read the filingAmended its charter or changed its financial year · Held a shareholder vote
Read the filingQuarterly report for Q1 FY2024
Operating margin +3.0 pts · Cash +40.9% · Dividends paid +1393.6% — against Q1 FY2024
Read the filingPublished results · Made a Regulation FD disclosure · Reported another event
Read the filingHad a director or senior officer leave or join
Read the filingProxy statement for a shareholder meeting
Read the filingAnnual report for FY2024
Revenue -6.9% · Operating margin +1.5 pts · Cash +63.3% — against FY2023
Read the filingHad a director or senior officer leave or join · Published results · Made a Regulation FD disclosure
Read the filingShould Value Investors Buy Cricut (CRCT) Stock?
Yahoo Finance ·
Primary sources and further research